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No purchase or text message necessary to enter or win. Purchasing a product or sending a text will not improve your chances of winning. Promotion is open only to legal residents of the U.S. residing in DC, GA, MD and NC who are 21 or older as of date of entry. Promotion is governed exclusively by the laws of the U.S. Promotion consists of two parts, an instant-win program (Instant-Win Program) and a random draw sweepstakes (Sweepstakes). Instant-Win Program begins at 12:01 a.m. Eastern Time (ET) on 5/1/17 and ends at 11:59 p.m. ET on 6/17/17, or whenever all Instant-Win prizes have been awarded, whichever is sooner. The Sweepstakes portion of the promotion begins at 12:01 a.m. ET on 5/1/17 and ends at 11:59 p.m. ET on 5/31/17. To enter, complete registration above and follow the online instructions. Limit one instant win play per person per day. Limit one prize per person or household. See official rules for full terms and conditions and prize description. Odds of winning based upon number of eligible entries received. All Sweepstakes entries must be submitted by 11:59 p.m. ET on 5/31/17, and all Instant-Win entries must be submitted by 11:59 p.m. ET on 6/17/17. No alcoholic beverage is part of any prize. Void wherever prohibited or restricted by law. SPONSOR: Heineken USA Inc., White Plains, NY.