Full Official Rules








1.         ELIGIBILITY:


The Sweepstakes is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.


Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of Heineken USA (“Sponsor”) and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.


2.         START/END DATES:


Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 12/8/20 and ends at 11:59 p.m. ET on 12/13/20. This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Twitter. You are providing your information to Sponsor.


3.         HOW TO ENTER:


To submit an Internet entry, visit www.BestieGiftEver.com or www.Heineken.com/US/BestieGiftEver and follow the online entry instructions.  You must first upload a ‘selfie’ photo created by you (showing an image of yourself), then complete the registration form with all required information including your first and last name, date of birth, state of residence, daytime telephone number (including area code), and email address.  After uploading your photo, you must customize your photo submission by using the online tool provided to add a minimum of one (1) Heineken sticker to your photo (i.e. hat, scarf, sweater, bottle, etc).  Normal time rates, if any, charged by Internet service providers will apply.




All entries and photographs submitted must comply with the Photograph Requirements as outlined below.  Your entry must contain an original Photo created by you (not previously submitted by any other entrant) and may not include any content that violates the rights of third parties, such as the names of specific individuals, businesses, use of unauthorized logos, etc. 


Each eligible photo submission will be included in the First Prize drawing (see below).  In order to be included in the Grand Prize drawing (see below), each entrant must download and save their customized selfie photo, then share/post their photo in either of the following two methods:


(a)       Twitter: Tweet your customized photo submission from your mobile device (“Mobile Device”) or your computer, along with any optional comments about your photo and how you plan to celebrate the Holidays, tag @Heineken_US and include the hashtags #BestieGiftEver #Sweepstakes. Submitted photos/tweets will appear on Twitter under the hashtags #BestieGiftEver #Sweepstakes.  Twitter accounts are free. You must be an active holder of a nonprivate Twitter account to be eligible to enter this Sweepstakes via Twitter (i.e., you must make sure your tweets are set to “public” and not “private”).Twitter’s Terms of Service apply and can be found at http://twitter.com/tos. If you tweet using a Mobile Device on your mobile service provider’s network (as opposed to a Wi-Fi network), your carrier’s standard text and data rates apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier.


(b)       Instagram: Access the Instagram application on your mobile device (“Mobile Device”) and post your photo and any optional comments about your photo and how you plan to celebrate the Holidays, tag @Heineken_US and include the hashtags #BestieGiftEver #Sweepstakes. Submitted photos/posts will appear on Instagram under the hashtag #BestieGiftEver #Sweepstakes.  If you do not have the Instagram application, you may download it through the app store on your Mobile Device. The application is free. Instagram’s Terms of Use apply and can be found at http://instagram.com/legal/terms/. (Be sure your account is set to “public” and not “private”.) If you enter the Sweepstakes using a Mobile Device on your mobile service provider’s network (as opposed to a Wi-Fi network), your carrier’s standard text and data rates apply. You should consult your wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier.


Refer to the photo guidelines set forth above and below.  All entries must be received by 11:59 p.m. ET on 12/13/20.  Limit one (1) entry per person during the entire registration period, regardless of method of entry.


By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Sweepstakes.  Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified.  Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel, Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).




All entry information and photographs shall be collectively referred to herein as the “Submissions” or each as a “Submission.” By entering, each entrant warrants and represents the following with respect to his/her Submission: that each submitted photograph (a) was taken by entrant and is his/her original work and a ‘selfie’ photo of themselves; (b) does not incorporate or include anything that would require the consent of any third party, including persons who have not provided their written consent (which shall be provided to Sponsor upon request thereof) to be photographed and the photograph to be used as permitted herein, or no third-party (non–HEINEKEN USA Inc.) trademarks; (c) does not violate any copyright, trademark, publicity right, privacy right, or any other right of any third party; and (d) does not violate these Official Rules, including the usage guidelines found herein.


Furthermore, by submitting an entry, entrant grants to Sponsor the right to display or otherwise use the submitted photograph. Each entrant and winning entries will grant Sponsor an irrevocable, nonexclusive, perpetual, worldwide, royalty-free license and right to use, print, display, reproduce, publish, distribute, make derivative works of, and otherwise commercially and noncommercially exploit the photographs as a condition of entering the Sweepstakes or being selected a winner.


Each entry must comply with the following requirements:

·         Photographs cannot have been submitted previously in a promotion of any kind.

·         Photographs should be created by entrant (a ‘selfie’ photo of themselves), and by entering them in the Sweepstakes, entrant warrants and represents that he/she is the sole author and owner of each submitted photograph. Entrant further represents and warrants that he/she has secured permission from each and every other person in the photograph, if any, to post his/her image on the Internet. If a submitted photograph was taken by someone other than entrant, entrant must obtain a written transfer of ownership from the photographer transferring all photograph rights to entrant and must provide a copy of the written transfer agreement to Sponsor upon request, or the entry may not be considered. If, at any point, a dispute as to ownership of a photograph arises or a right of publicity issue is raised, the entry may not be considered, in Sponsor’s sole discretion.

·         Photographs submitted via Twitter must adhere to the Twitter Terms of Use set forth at http://twitter.com/tos/.

·         Photographs submitted via Instagram must adhere to the Instagram Terms of Use set forth at http://instagram.com/legal/terms/.


All photographs will be evaluated by Sponsor to determine whether individuals in the photographs reasonably appear to be over the age of twenty-one (21) and whether the photographic content is in compliance with these Official Rules and The Beer Institute’s Advertising and Marketing Code. The Beer Institute’s Advertising and Marketing Code can be found at www.beerinstitute.org.


Photographs deemed by Sponsor, at its sole discretion, to fall into any of the following categories will be automatically disqualified:

·         Photographs that reflect irresponsible or excessive consumption.

·         Photographs deemed to be disparaging of Sponsor, its brands, or anyone else.

·         Photographs containing any use of profanity, obscenity, nudity, racism, or sexual content.

·         Photographs promoting images and/or the use of drugs (legal or illegal), tobacco, or firearms or other weapons.

·         Photographs promoting any activity that may appear to be unsafe and/or dangerous.

·         Photographs that Sponsor deems to be contrary to The Beer Institute’s Advertising and Marketing Code.


Photographs may not contain any of the following, or they will be automatically disqualified:

·         Material that promotes bigotry, racism, hatred, harm, or violence against any group or individual or that promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

·         Material advertising or promoting any brand or product of any kind other than Sponsor’s and the Heineken product images.

·         Content which may be deemed to infringe on the trademark, logo, or trade dress (such as distinctive packaging or phraseology) rights of any third party.

·         Copyrighted material owned by any entity other than Sponsor (including photographs and other works of art or images).

·         Material embodying the names, likenesses, or other indicia identifying any person other than Sponsor and the Heineken product images, including, without limitation, celebrities and/or other public or private individuals, living or dead.

·         Material containing any personal identification, such as names, street addresses, or email addresses other than those of Sponsor.

·         Material identifying any retail licensee, whether selling for consumption on or off the licensed premises.

·         Material promoting any particular political party, agenda, or message.

·         Material communicating any messages or images inconsistent with the positive image and/or goodwill Sponsor wishes to project.


5.         PRIZES:


All prize details are at Sponsor’s sole discretion. Prizes to be awarded “as is” and Sponsor shall not be responsible for any damage in shipping, and shall not replace any damaged shipments.  Any and all warranties and/or guarantees (if any) shall be subject to the prize provider’s/manufacturer’s terms; therefore, winners agree to look solely to such provider/manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.


First Prizes (150): One hundred fifty (150) first prizes will be available to be awarded. Each first prize consists of one (1) Heineken branded holiday selfie cardboard cutout of the entrant’s submitted photo (or near representation of such photo); and one (1) $15 gift card from the Sponsor designated gift card provider.  Entire first prize award shall be shipped to the designated shipping address provided by each potential winner at time of winner notification and prize claim.  Gift card subject to the terms and conditions of issuing gift card provider policy.  Sponsor not responsible for the print quality of any cardboard cutout print, any errors in printing or production, or damage during shipping.  Approximate retail value (“ARV”) of each first prize:  $65.  ARV of all available first prize awards: $9,750. 


Grand Prizes (4): Four (4) grand prizes will be available to be awarded. Each grand prize consists of: one (1) $2,500.00 gift card from a designated U.S. airline.  Gift card provider shall be as solely determined and designated by Sponsor, and gift card is subject to the terms and conditions of the issuing gift card provider policy.  Approximate retail value (“ARV”) of each grand prize:  $2,500.  ARV of all available grand prize awards: $10,000. 


NOTE:  winner is solely responsible for all transportation and expenses associated with redemption and use not expressly included above.  Redemption of gift card for travel including flights, dates, times and destinations shall be subject to availability and associated gift card provider policy.  No refund or compensation will be made by Sponsor in the event of the change of schedule or cancellation or delay of any flight or reservation. Travel subject to availability.  Blackout dates and other restrictions may apply. Once travel is booked, any penalties incurred as a result of changes to flights or other changes are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by airline carrier.


Total ARV of all available prize awards:  $19,750.  Prize winners must accept delivery of prize in the method as solely determined and designated by Sponsor.  Each prize shall be shipped to the winner designated residential address, as provided at time of prize claim, via USPS or other Sponsor designated shipping/mail carrier.  Allow approximately 3 – 5 weeks for delivery.  Once shipped, prize shall be considered awarded and fulfilled, and Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery or any incorrect shipping address provided; and in the event of any delivery issues, prize award shall not be replaced or substituted with any alternate prize award or compensation.  Winner shall look only to designated shipper/carrier and not to Sponsor for any delivery issues.


All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is the sole responsibility of winner.


All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.


6.         ODDS OF WINNING:


Odds of winning are based upon the number of eligible entries received as of the date and time of each prize drawing as outlined below.




Potential First Prize winners will be selected in a series of random drawings on or about 12/9/20, 12/10/20, 12/11/20, 12/12/20, 12/13/20 and 12/14/20, from among all eligible entries received as of the date and time of each prize drawing.  A maximum total of one hundred and fifty (150) total winners shall be selected across all drawing dates as follows (if fewer entries are received than the scheduled number of prize awards for any individual drawing date, then Sponsor reserves the right to draw additional winners in subsequent drawing dates or for prizes to not be awarded):

Drawing Date

Number of Winners Selected


(25) first prize winners


(25) first prize winners


(25) first prize winners


(25) first prize winners


(25) first prize winners


(25) first prize winners


Potential Grand Prize winners will be selected on or about 12/15/20 from among all eligible entries received via the grand prize drawing entry method (via Instagram or Twitter).


Potential winners will be contacted by email, telephone, and/or via post to their associated Instagram or Twitter account, as applicable. If any potential winner cannot be reached within twenty-four (24) hours of first notification attempt, if any winner fails to respond within the required deadline to claim the prize, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner may be selected from among all remaining eligible entries, time permitting. Upon forfeiture of any prize, no compensation will be given. Note: phone messages will not be left during the winner notification process.  Limit one (1) prize per person or household, except that first prize winners shall still be eligible for the grand prize drawing.


Each potential prize winner will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within one (1) day of notification that he/she is a potential winner.  No potential winner will be an official winner until his/her Affidavit of Eligibility and Liability/Publicity Release or Declaration of Eligibility and Liability/Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.




Participation in the Sweepstakes and acceptance of prize constitute winner’s permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner regarding the Sweepstakes or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, and winners, acknowledge and agree that this Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Twitter, and agree to release and hold harmless Instagram, Twitter, Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Sweepstakes-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase required to participate in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not increase odds of winning.




Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Sweepstakes becomes or is likely to become compromised in any way. In the event the Sweepstakes is terminated prematurely, all eligible entries received prior to the Sweepstakes termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.


In case of a dispute as to the identity of any mobile device entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned, in the case of a mobile device entrant, to the mobile device by the applicable telecom provider, or, in the case of an Internet entrant, an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the mobile device or e-mail address associated with the winning entry.


If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, acts of god, pandemics, force majeure, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Sweepstakes.


Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Sweepstakes based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.


Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.


Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.






The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.


THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.


11.       USE OF DATA:


Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Sweepstakes, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy. You are providing your information to Sponsor and not to Instagram or Twitter.


12.       LIST OF WINNERS:


To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken Holiday Bestie Gift Ever Period 2 Sweepstakes. P. O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 1/15/21 and received by 1/31/21.


13.       SPONSOR: HEINEKEN USA Inc., White Plains, N.Y.


14.      ADMINISTRATOR: Million Dollar Media, Woodbridge, NJ.








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