HEINEKEN® COACHELLA PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN COACHELLA PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA (D.C.) WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

This Promotion consists of three (3) parts: (a) a random chance instant win program (“Instant Win Program”), (b) a random chance regional prize sweepstakes (“Regional Prize Sweepstakes”) and (c) a random chance grand prize sweepstakes (“Grand Prize Sweepstakes”). Collectively, the Instant Win Program, the Regional Prize Sweepstakes and the Grand Prize Sweepstakes are referred to as the “Promotion,” and the Instant Win Period, the Regional Prize and Grand Prize Sweepstakes Periods as the “Promotion Period.”

1. ELIGIBILITY:

The Promotion is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. (“Sponsor”) and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

The Instant Win Program begins at 12:01 a.m. Eastern Time (ET) on 2/1/2023 and ends at 11:59 p.m. ET on 4/23/2023 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). The Regional Prize Sweepstakes begins at 12:01 a.m. ET on 2/1/2023 and ends at 11:59 p.m. ET on 4/14/2023 (“Sweepstakes Period”). The Grand Prize Sweepstakes begins at 12:01 a.m. ET on 2/1/2023 and ends at 11:59 p.m. ET on 4/10/2023 (“Sweepstakes Period”).

3. HOW TO ENTER – INTERNET ENTRY: To enter, scan the QR Code on applicable point-of-sale signage materials using your mobile device’s camera or directly visit www.Heineken.com/us/en/promos/Coachella and follow the on-screen entry instructions to enter and participate in the Instant Win promotion and be entered in the Sweepstakes drawings. (Note: you may also enter the Regional and Grand Prize Sweepstakes drawing by finding a Heineken Coachella Promotion Sponsored Ad on Social Media {i.e. Facebook, Instagram or Twitter} or Web Banner Ad, and following the entry instructions to click where indicated to complete and submit your online internet entry. Entries submitted in this manner shall only be eligible for the Regional and Grand Prize Sweepstakes drawings and shall not be eligible to participate in the Instant Win Program or be awarded an instant win prize.) Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59 p.m. ET on 4/23/2023.

There is a limit of one (1) registration per person regardless of method of entry. Once registered, returning visitors can login with their registered email address to participate in the Instant Win promotion up to once per day. Entrants shall receive one (1) entry into the Regional and Grand Prize Sweepstakes drawings (as applicable) upon registration.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified. Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel, AriZona SunRise, Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

4. PRIZES:

All Promotion prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prize is not transferable or redeemable for cash. No substitution of prize by winner is allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

· NOTE: There is a maximum limit of one (1) prize award per person, email address or household during the entire Promotion Period, except that instant prize winners shall still be eligible for the regional and grand prize sweepstakes drawings. If eligible entries are less than the scheduled number of prizes available for any prize level or total number of prizes available for the entire Promotion, then the associated prize awards shall not be awarded.

· Sponsor reserves the right in its sole discretion to substitute any prize award with an alternate prize award of approximate equal or greater value, based upon availability.

(a) Instant Win Prizes (12): A maximum of twelve (12) Instant Win prizes will be randomly awarded during the Promotion Period. Each Instant Win prize consists of Heineken merchandise items as solely determined and designated by Sponsor including: one (1) Heineken wireless headphones and one (1) Heineken water bottle with wireless speaker. Sponsor reserves the right to substitute any merchandise item(s) with an alternate prize of approximate equal or greater value in its sole discretion, based upon availability. Approximate retail value (ARV) of each instant win prize: $100. Total ARV of all available Instant Win prize awards: $1,200.

Merchandise prize award shall be shipped only to each winner’s registered residential address as provided at the time of entry and winner notification, via USPS or other Sponsor designated shipping/mail carrier, or as otherwise designated by Sponsor. Allow approximately 8 – 12 weeks for delivery. Once shipped, prize shall be considered awarded and fulfilled, and Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery, any incorrect shipping address provided. In the event of any delivery issues, prize award shall not be replaced or substituted with any alternate prize award or compensation. Winner shall look only to designated shipper/carrier and not to Sponsor for any delivery issues.

(b) Grand Prize (1): One (1) grand prize will be awarded for weekend #2 of Coachella. The grand prize consists of: round trip coach airfare for two (2) people to the Sponsor designated airport (i.e. LAX) servicing the Los Angeles, CA area (Friday, 4/21/2023 – Monday, 4/24/2023); hotel accommodations for two (2) people—one room, double occupancy—for three (3) nights (4/21/2023 – 4/24/2023); two (2) VIP 3-day tickets to Coachella Valley Music & Arts Festival for weekend #2 (4/21/2023 – 4/23/2023); two shuttle passes for transportation between hotel/Coachella, front of the line access to the Heineken House at Coachella, and one (1) $500 gift card. Gift card subject to the terms and conditions of issuing gift card provider policy. ARV of grand prize: $4,000.

(c) Regional Prize #1 – General Admission (2): Two (2) regional prize #1 – General Admission will be awarded for weekend #1 of Coachella. Each regional prize #1 – General Admission consists of: two (2) General Admission 3-day tickets to Coachella Valley Music & Arts Festival for weekend #1 (4/14/2023 – 4/16/2023), one (1) $250 gift card towards travel stipend, and one (1) $200 Uber.com gift card. Each gift card subject to the terms and conditions of issuing gift card provider. ARV of each regional prize #1 – General Admission award: $1,250. Total ARV of all available regional prize #1 – General Admission: $2,500.

· Winners of regional prize #1 shall be selected from all eligible entries received from among residents of AZ, CA and NV as of date and time of drawing on or about 4/7/2023.

(d) Regional Prize #2 – General Admission (2): Two (2) regional prize #2 – General Admission will be awarded for weekend #2 of Coachella. Each regional prize #2 – General Admission consists of: two (2) General Admission 3-day tickets to Coachella Valley Music & Arts Festival for weekend #2 (4/21/2023 – 4/23/2023), one (1) $250 gift card towards travel stipend, and one (1) $200 Uber.com gift card. Each gift card subject to the terms and conditions of issuing gift card provider. ARV of each regional prize #2 – General Admission award: $1,250. Total ARV of all available regional prize #2 – General Admission: $2,500.

· Winners of regional prize #2 shall be selected from all eligible entries received from among residents of AZ, CA and NV as of date and time of drawing on or about 4/14/2023.

(e) Regional Prize #3 – VIP (1): One (1) regional prize #3 – VIP will be awarded for weekend #1 of Coachella. Regional prize #3 – VIP consists of: two (2) VIP 3-day tickets to Coachella Valley Music & Arts Festival for weekend #1 (4/14/2023 – 4/16/2023), front of the line access to the Heineken House at Coachella, one (1) $1,000 gift card towards travel stipend, and one (1) $500 Uber.com gift card. Each gift card subject to the terms and conditions of issuing gift card provider. Total ARV of regional prize #3 – VIP award: $3,500.

· Winner of regional prize #3 shall be selected from all eligible entries received from among residents of CA as of date and time of drawing on or about 4/7/2023.

(f) Regional Prize #4 – VIP (1): One (1) regional prize #4 – VIP will be awarded for weekend #2 of Coachella. Regional prize #4 – VIP consists of: two (2) VIP 3-day tickets to Coachella Valley Music & Arts Festival for weekend #2 (4/21/2023 – 4/23/2023), front of the line access to the Heineken House at Coachella, one (1) $1,000 gift card towards travel stipend, and one (1) $500 Uber.com gift card. Each gift card subject to the terms and conditions of issuing gift card provider. Total ARV of regional prize #4 – VIP award: $3,500.

· Winner of regional prize #4 shall be selected from all eligible entries received from among residents of CA as of date and time of drawing on or about 4/7/2023.

Tickets are subject to any applicable festival capacity restrictions and regulations, including COVID-19 testing and/or vaccination requirements or policy. Winner and guest must abide by all festival policies. Sponsor and festival reserves the right to revoke full or partial prize from winner or winner’s guest who it and/or festival personnel deem may, in their sole discretion, be intoxicated, be a safety risk, have violated any festival policy or law, and/or may bring Sponsor into disrepute. Resale of tickets is prohibited.

Exact accommodation details, dates, and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of travel difficulty or delay. Accommodations are subject to availability. Blackout dates and other restrictions may apply. Once hotel accommodations are booked, any penalties incurred as a result of changes are the sole responsibility of winner.

All expenses and travel costs incurred as a result of seeking, winning or redeeming/using a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, flights, parking fees, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, airline seat assignment or baggage check fees, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Winner’s guest must be twenty-one (21) years of age or older as of the date of arrival. Winners and guests are solely responsible for obtaining any required travel documents, including a valid passport where applicable, vaccinations. COVID-19 testing and travel insurance. Winners and guests must each execute an Affidavit of Eligibility and Publicity Release form provided by Sponsor or its appointed agent prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.

Actual festival dates and times are determined in the sole discretion of the festival organizer, and may be subject to change. The terms and conditions of the tickets awarded as part of the prize will govern in the event any event is not delayed, postponed, rescheduled or cancelled, or attendance is restricted or prohibited due to weather, pandemic, an Act of God, an act of terrorism, civil disturbance, work stoppage or any other reason. Sponsor will not be responsible for any event delay, rescheduling, postponement or cancellation due to weather, pandemic, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other event that may cause the cancellation or postponement of any event.

Winner must accept delivery of Festival tickets in person at host hotel or other location as solely determined and designated by Sponsor, and require photo ID of eligible winner (tickets will NOT be shipped to winner in advance). Winner is solely responsible for any required software application for access to mobile or digital ticket delivery. Once delivered, prize shall be considered delivered to winner and Sponsor shall have no responsibility for any element of prize that is damaged, lost, misdelivered, not received or stolen.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.

5. ODDS OF WINNING:

(a) Instant Win

Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries received divided by the number of prizes available.

(c) Sweepstakes

Odds of winning a regional prize or the grand prize in the Sweepstakes drawings are dependent on the total number of eligible entries received for each prize pool, as of the date and time for each drawing, as outlined above and below.

6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

There is a maximum of one (1) prize award per person or household, except for this Sweepstakes, any instant prize winner shall still be eligible for the regional and grand prize drawings. If eligible entries are less than the scheduled number of prizes available for any prize drawing or total number of prizes for the entire Promotion, then associated prize award(s) shall not be awarded.

(a) Instant Win

Participants in the online Instant Win game who receive an on-screen confirmation message will be determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be selected at random. If you are a potential Instant Win prize winner, you will receive an on-screen message stating that you have won an Instant Win prize along with a unique prize claim code. (If you have not received the on-screen confirmation message, along with a unique prize claim code, then you are not an instant winner.)

You will then be sent a prize claim form via email with instructions on how to claim your prize. Allow 2 – 4 weeks for processing and delivery of prize claim form. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules. Limit one (1) Instant Win prize per person or household.

(b) Sweepstakes

The potential regional prize #1 winner (General Admission) in the Sweepstakes portion of the Promotion will be selected in a random drawing from among all eligible entries received from among residents of AZ, CA and NV, to be held on or about 4/7/2023.

The potential regional prize #2 winner (General Admission) in the Sweepstakes portion of the Promotion will be selected in a random drawing from among all eligible entries received from among residents of AZ, CA and NV, to be held on or about 4/14/2023.

The potential regional prize #3 winner (VIP) in the Sweepstakes portion of the Promotion will be selected in a random drawing from among all eligible entries received from among residents of CA, to be held on or about 4/7/2023.

The potential regional prize #4 winner (VIP) in the Sweepstakes portion of the Promotion will be selected in a random drawing from among all eligible entries received from among residents of CA, to be held on or about 4/14/2023.

The potential grand prize winner in the Sweepstakes portion of the Promotion will be selected in a random drawing from among all eligible entries received, to be held on or about 4/10/2023.

Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by telephone and/or email. If any potential winner cannot be reached within twenty-four (24) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if the potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given.

All potential winners will be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within one (1) day of receipt and notification that he/she is a potential winner. No potential winner will be an official winner until his/her Declaration of Eligibility and Liability/Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner, time permitting.

7. LICENSE AND RELEASE:

By participating and/or accepting a prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Sweepstakes-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase required to participate in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

9. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at https://heinekenusa.com/privacy-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

11. LIST OF WINNERS:

To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken Coachella Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 6/15/2023 and received by 6/30/2023.

12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.