DOS EQUIS DOS MILLION BRACKET CHALLENGE CONTEST

Full Official Rules

NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE DOS EQUIS DOS MILLION BRACKET CHALLENGE CONTEST (“CONTEST”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE (50) UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. CONTEST IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Contest is open to all legal residents of the (50) United States and D.C. who are 21 years of age and older at time of entry, except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”), Million Dollar Media (“Contest Administrator”) and their parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

Registration begins at 12:01 a.m. Eastern Time (ET) on 1/31/20 and ends at 12:00 p.m. (noon) ET on 3/19/20, prior to tipoff of the first game in the 2020 Men’s College Basketball Tournament (the “Designated Tournament”) which will take place between 3/19/2020 – 4/6/2020 with the Semi-Final and Championship games to be held in Atlanta, GA.

3. HOW TO ENTER AND SUBMIT YOUR BRACKET PREDICTION:

There are two (2) ways to enter the Contest: (a) via SMS or (b) on the Internet.

(a) SMS Entry: Submit an SMS entry from your mobile device (“Mobile Device”) by texting ‘XXBRACKET’ to 77000. You will receive a return text message providing a link to www.DosEquis.com/Bracket. Click the link to visit the site and follow the on-screen instructions to enter the Contest and submit your bracket predictions (“Bracket Predictions”) to participate in the Bracket Challenge (see below). Carrier’s standard messaging and data rates apply. All SMS entries must be submitted by 12:00 p.m. (noon) ET on 3/19/20.

(b) Internet Entry: To submit an Internet entry directly online (without sending a text), visit www.DosEquis.com/Bracket and follow the on-screen entry instructions to be entered into the Contest and submit your bracket predictions (“Bracket Predictions”) to participate in the Bracket Challenge (see below). Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 12:00 p.m. (noon) ET on 3/19/20.

NOTE: Limit one (1) entry per person regardless of method of entry.

STEP 1: Registration: You may register any time between 12:01 a.m. ET on 1/31/20 and 12:00 p.m. (noon) ET on 3/19/20.

STEP 2: Bracket Predictions: All Bracket Predictions must be completed, submitted and SAVED by registered participants between 6:00 p.m. ET on 3/15/20 once the Designated Tournament team selections have been announced, and 3/19/20 at 12:00 p.m. (noon) ET, prior to tip off of the first game in the 2020 Men’s College Basketball Tournament (the “Designated Tournament”). All previously registered and newly registering participants must fully complete the provided online Bracket Prediction form on the Edit/Update Picks page of the Contest website by not later than 12:00 p.m. (noon) ET on 3/19/20.

Notes: 1. Eligible entrants may submit bracket pick selections prior to 3/15/20; however, participating teams and game match-ups will not be publicly available until 3/15/20.

2. Play-in game byes: The play-in games on 3/17/20 and 3/18/20 are byes, and are not part of the bracket prediction challenge.

STEP 3: Tie-Breaker: Each registered participant will also be required to submit and SAVE their prediction of the Total Cumulative Points to be scored in the Championship Game of the Designated Tournament scheduled to be played on 4/6/20 by no later than 12:00 p.m. (noon) ET on 3/19/20. Any registered participant who fails to complete the Total Cumulative Points ‘tie-break’ prediction will be assigned a point total of zero (0) cumulative points for the Championship Game.

IMPORTANT – Save Picks: Participants are required to click the ‘Save Picks’ button on the Contest website to save their Bracket Prediction selections, cumulative points prediction, and/or any updates to their predictions. Any changes or predictions made without clicking the ‘Save Picks’ button will not be saved or recognized.

All completed Bracket Prediction entries must be submitted, saved, and received by 12:00 p.m. (noon) ET on 3/19/20 in order to be eligible to participate or claim any prize. Any registered participant who fails to fully or correctly complete the online registration form, or fully and correctly complete the required Bracket Prediction for all sixty-three (63) games in the Designated Tournament (and save their picks) will be ineligible to claim the grand prize (see below). Any Bracket Prediction not received by the deadline of 12:00 p.m. (noon) ET on 3/19/20 for any reason including, but not limited to transmission error, internet problems, equipment or website malfunction, human or programming error, internet traffic or errors caused by viruses or hackers will be disqualified. Sponsor is not responsible for any delays or difficulty in receipt of a registered participant’s Bracket Prediction.

Incomplete entries or Bracket Prediction submissions will be disqualified. Sponsor is not responsible for lost, late, misdirected, incomplete, invalid, unintelligible, or damaged entries, or for entries submitted in a manner that is not expressly allowed under these rules, or for any entry not submitted or received due to any technical error or failure, unauthorized human intervention, inaccurate capture or mis-entry of any required information, or the failure to capture any such information, effects of hackers or failure of any electronic equipment, computer or cellular transmissions and/or network connections; all of which will be disqualified.

Scoring – Bracket Points: Each registered participant who has successfully completed the online registration and Bracket Prediction as required by these Official Rules will receive one (1) point for each of the sixty-three (63) games for which they have correctly predicted the winning team. Incorrect predictions will not receive any points. The maximum point total for correctly predicting the winning team in every game played during the Designated Tournament is sixty-three (63) points. At the completion of the Designated Tournament, each eligible bracket prediction received will be compared to the actual bracket outcome.

In order for the grand prize to be awarded, a registered participant must correctly predict the winner of all sixty-three (63) games in the Designated Tournament, thereby scoring a perfect sixty-three (63) points. If no one correctly predicts the winner of all sixty-three (63) games, the Grand Prize will NOT be awarded.

· NOTE: For purposes of clarity, if any game(s) are cancelled, forfeited, or indefinitely suspended for any reason, and fewer than (63) games are played in the designated tournament, then no entrant shall be able to correctly predict the winner of all (63) games in the designated Men’s College Basketball Tournament, as required to claim the grand prize. As a result of any such cancellations, forfeits or indefinite game suspensions, there shall be no (63) game perfect brackets, and no opportunity to claim the $2,000,000 40-year annuity grand prize, and no grand prize or alternate substitute prize or compensation will be available for award in the contest. Any eligible contestant who has correctly predicted every game played in the tournament as of the date of any such cancellation(s), forfeit(s) or indefinite suspension(s), but fewer than all scheduled (63) games for any reason, shall not be awarded and shall have no opportunity to claim the grand prize.

4. GRAND PRIZE:

All prize details are at Sponsor’s sole discretion. No part of any prize includes any alcoholic beverages. Prizes are not transferable. No substitutions of prize by winner(s), if any, are allowed.

A. Grand Prize (1): One (1) grand prize will be awarded only if an eligible participant correctly predicts the winner of all sixty-three (63) games in the Designated Tournament. He/she will then be eligible to claim the grand prize subject to verification of compliance with these official rules, and subject to the terms below in the event of more than one winning submission. The grand prize consists of a $2,000,000 forty (40) year annuity, awarded in the form of $50,000 cash per year for forty (40) years without interest. The initial $50,000 payment will be awarded within approximately thirty (30) days of receipt of all required paperwork. Each subsequent payment thereafter shall occur on or about the anniversary date of the first payment for the next thirty-nine (39) years. No current cash value of the annuity prize award will be available.

NOTE: In the event there is not an eligible participant who correctly predicts the winner of all sixty-three (63) games in the Designated Tournament, as required by these Official Rules, then the Grand Prize will NOT be awarded.

In the event of multiple grand prize winning entries, the cash value of the grand prize will be evenly distributed among the eligible winning participants (i.e. if there are two eligible participants with a grand prize winning bracket prediction, each participant shall be awarded $25,000 cash per year for forty (40) years). If no eligible participant successfully meets the grand prize winning requirements, then the grand prize will NOT be awarded.

All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prize above are the sole responsibility of winner.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.

5. DETERMINATION OF WINNERS, NOTIFICATION, AND VERIFICATION:

Potential winner(s) of the Grand Prize, if any, will be determined following the conclusion of the Designated Tournament on or about 4/7/20. Determination of any prize winner(s), which shall be based upon scoring results and require an eligible entrant to have corrected predicted the winner of all sixty-three (63) games in the Designated Tournament, will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winner(s), if any, will be contacted by telephone. If any potential winner cannot be reached within five (5) days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given.

Potential winner(s), if any, will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within five (5) days of notification that he/she is a potential winner.

No potential winner, if any, will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and no compensation will be given.

6. LICENSE AND RELEASE:

Participation in the Contest and acceptance of prize constitute winner’s permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner regarding the Contest or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, and winners, acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Contest, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Contest-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Contest in any way shall be disqualified. There is no purchase required to participate in the Contest or to win any prize in the Contest. A purchase does not increase odds of winning.

7. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Contest at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Contest becomes or is likely to become compromised in any way. In the event the Contest is terminated prematurely, all eligible entries received prior to the Contest termination or suspension date will be included in the determination of any prize winners. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the (50) U.S. or District of Columbia (D.C.). Sponsor is not responsible for late, incomplete, invalid, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Contest. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Contest.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Contest based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Contest materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS CONTEST, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE CONTEST.

8. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Contest. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Contest shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Contest, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

9. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Contest, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

10. LIST OF WINNERS:

To obtain the name of winner(s), if any, send a self-addressed, stamped envelope, with sufficient postage, to Winner List, Dos Equis Dos Million Bracket Challenge, P.O. Box 249, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 5/15/20 and received by 5/31/20.

11. SPONSOR: HEINEKEN USA Inc. dba Cervezas Mexicanas, White Plains, NY.

12. ADMINISTRATOR: Million Dollar Media, Woodbridge, NJ.

Enjoy XX Responsibly