DOS EQUIS® COLLEGE FOOTBALL GO FOR DOS SWEEPSTAKES

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE DOS EQUIS COLLEGE FOOTBALL GO FOR DOS SWEEPSTAKES (“SWEEPSTAKES”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

NOTE – CONDITIONAL GRAND PRIZE AWARD ACTIVIATION OCCURRENCE REQUIRED FOR GRAND PRIZE AWARD AVAILABILITY: THE AWARD OF A GRAND PRIZE TO AN ELIGIBLE WEEKLY FINALIST DURING THIS SWEEPSTAKES SHALL ONLY OCCUR BASED UPON THE CONDITIONAL GRAND PRIZE AWARD ACTIVATION REQUIREMENT OCCURING DURING THAT FINALIST’S DESIGNATED COLLEGE FOOTBALL GAME WEEK AS OUTLINED BELOW.

· EACH WEEKLY FINALIST SHALL BE REQUIRED TO DESIGNATED ONE (1) MEN’S DIVISION 1 FOOTBALL BOWL SUBDIVISION (FBS) COLLEGE FOOTBALL TEAM FOR THEIR DESIGNATED GAME WEEK.

· IN ORDER FOR THAT WEEKLY FINALIST TO BE AWARDED THE CONDITIONAL GRAND PRIZE, THEIR SELECTED AND DESIGNATED COLLEGE FOOTBALL TEAM MUST ATTEMPT A 2-POINT CONVERSION DURING THE DESIGNATED GAME DATE.

· IN THE EVENT THE CONDITIONAL GRAND PRIZE AWARD ACTIVATION REQUIREMENT DOES NOT OCCUR, THEN THAT WEEKLY FINALIST SHALL NOT BE ELIGIBLE TO CLAIM OR RECEIVE THE CONDITIONAL GRAND PRIZE AWARD.

1. ELIGIBILITY:

The Sweepstakes is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”), Million Dollar Media (“Administrator”), and their parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

The Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 8/20/2025 and ends at 11:59 p.m. ET on 1/11/2026.

3. HOW TO ENTER – Internet Entry: To enter, scan the QR code on the applicable point of sale signage using your mobile device’s camera or directly visit https://DosEquis.com/gofordos and follow the on-screen entry instructions to enter. Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59 p.m. ET on 1/11/2026.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Sweepstakes. Limit one (1) entry per person per day regardless of method of entry. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified. Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Amstel, Carta Blanca, Dos Equis, Heineken, Indio, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

4. CONDITIONAL PRIZE AWARD:

All Sweepstakes prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

· NOTE: Entrants may be selected as a grand prize finalist a maximum of one (1) time during the entire Sweepstakes Period. There is a maximum of one (1) prize award per person or household during the entire Sweepstakes Period.

Weekly Grand Prize Finalist – Selection of one (1) FBS College Football Team: Each week during the 2025 College Football regular season, a maximum of one (1) weekly grand prize finalist shall be randomly selected from among all eligible entries received as of the date and time of each drawing, as outlined below. Prior to their designated game week, each selected finalist shall be required to select and designate one (1) men’s Division 1 Football Bowl Subdivision (FBS) College Football team scheduled to play a game during their designated game week, as outlined below. The Conditional Grand Prize (see below) shall only be awarded to a weekly finalist in the event their selected men’s Division 1 FBS College Football Team attempts a 2-point conversion during the designated game date. If the designated team does not attempt a 2-point conversion during the associated designated game date, then the conditional grand prize shall not be awarded to that weekly finalist. If a finalist fails to designate an eligible team prior to the start of that team’s game, that finalist shall be disqualified and ineligible to claim or receive the grand prize award.

Conditional Grand Prize (16): a maximum of sixteen (16) Grand Prizes will be awarded. Each Grand Prize consists of: one (1) $200 gift card from the Sponsor designated gift card provider. Gift card subject to the terms and conditions of the issuing gift card provider policy. Approximate retail value (“ARV”) of each grand prize: $720. Total maximum ARV of all available grand prize awards: $3,200.

Prize winners must accept delivery of prize in the method as solely determined and designated by Sponsor. Prize shall be delivered via email or shipped to the designated winner residential address via USPS or other Sponsor designated shipping/mail carrier, or as otherwise designated by Sponsor. Allow approximately 8 – 12 weeks for delivery. Once emailed or shipped, prize shall be considered awarded and fulfilled, and Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery or any incorrect shipping address provided. Sponsor not responsible for any incorrect email address provided by entrant at the time of initial online entry. In the event of any delivery issues, prize award shall not be replaced or substituted with any alternate prize award or compensation. Winner shall look only to designated shipper/carrier and not to Sponsor for any delivery issues.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.

5. ODDS OF WINNING:

Odds of being selected as a weekly finalist are dependent on the number of eligible entries received as of the date and time of each finalist selection drawing as outlined below. Odds of winning a conditional grand prize award are dependent upon the finalist’s team selection and the performance of that team during the designated game date.

6. FINALIST SELECTION, NOTIFICATION, AND VERIFICATION:

Potential weekly grand prize finalists shall be selected in a series of random drawings to be held from among all eligible entries received as of the date and time of each drawing, to select one (1) weekly grand prize finalist per week. Each weekly grand prize finalist must select one (1) men’s FBS College Football team scheduled to play a game during their associated designated game dates as follows:

Weekly Finalist Selection Date	Associated Designated Game Date(s)
Mon, 8/25/25	Week 1: Thu, 8/28/25 – Mon, 9/1/25
Tue, 9/2/25	Week 2: Fri, 9/5/25 – Sat, 9/6/25
Mon, 9/8/25	Week 3: Thu, 9/11/25 – Sat, 9/13/25
Mon, 9/15/25	Week 4: Thu, 9/18/25 – Sat, 9/20/25
Mon, 9/22/25	Week 5: Thu, 9/25/25 – Sat, 9/27/25
Mon, 9/29/25	Week 6: Thu, 10/2/25 – Sat, 10/4/25
Mon, 10/6/25	Week 7: Wed, 10/8/25 – Sat, 10/11/25
Mon, 10/13/25	Week 8: Tue, 10/14/25 – Sat, 10/18/25
Mon, 10/20/25	Week 9: Tue, 10/21/25 – Sat, 10/25/25
Mon, 10/27/25	Week 10: Tue, 10/28/25 – Sat, 11/1/25
Mon, 11/3/25	Week 11: Tue, 11/4/25 – Sat, 11/8/25
Mon, 11/10/25	Week 12: Tue, 11/11/25 – Sat, 11/15/25
Mon, 11/17/25	Week 13: Tue, 11/18/25 – Sat, 11/22/25
Mon, 11/24/25	Week 14: Tue, 11/25/25 – Sat, 11/29/25
Mon, 12/1/25	Week 15: Fri, 12/5/25 – Sat, 12/6/25
Mon, 1/12/26	Championship: Mon, 1/19/25

Finalist selection drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential weekly grand prize finalists will be contacted by telephone and/or email. If any potential weekly grand prize finalist cannot be reached within twenty-four (24) hours of first notification attempt, if any finalist notification is returned as undeliverable, if the potential weekly grand prize finalist declines to participate, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate weekly grand prize finalist will be selected from among all remaining eligible entries. Upon disqualification, no form of compensation or alternate prize award will be given.

Potential weekly grand prize finalists will be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within one (1) day of notification that he/she is a potential weekly grand prize finalist, including designation of their selected men’s FBS college football team, and associated game date in which that team must attempt a 2-point conversion for award of the conditional grand prize. No potential weekly grand prize finalist will be an eligible finalist until any required paperwork has been returned (including designation of their selected men’s FBS college football team) and eligibility has been formally verified by Sponsor. If any potential weekly grand prize finalist fails to comply with these Official Rules and/or to submit any required paperwork and/or designation of their selected men’s FBS college football team within the designated time period, he/she will be automatically disqualified and an alternate weekly grand prize finalist may be selected, time permitting.

7. LICENSE AND RELEASE:

By participating and/or accepting a prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Sweepstakes-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase required to participate in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Sweepstakes becomes or is likely to become compromised in any way. In the event the Sweepstakes is terminated prematurely, all eligible entries received prior to the Sweepstakes termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a residential street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Sweepstakes.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Sweepstakes based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS SWEEPSTAKES, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES.

9. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy Policy. Please review Sponsor’s Privacy Policy at https://www.heinekenusa.com/privacy-policy. By participating in the Contest, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy Policy.

11. LIST OF WINNERS:

To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Dos Equis College Football Go for Dos Sweepstakes, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 3/14/2026 and received by 3/21/2026.

12. SPONSOR: Cervezas Mexicanas, White Plains, NY.

Enjoy XX Responsibly

*Eligible men’s Division 1 Football Bowl Subdivision College Football Teams for weekly finalist selection include:

Eligible Men's College Football Teams	Location
Air Force	Usafa, Colorado
Akron	Akron, Ohio
Alabama	Tuscaloosa, Alabama
Alabama – Birmingham	Birmingham, Alabama
Appalachian State	Boone, North Carolina
Arizona	Tucson, Arizona
Arizona State	Tempe, Arizona
Arkansas	Fayetteville, Arkansas
Arkansas State	Jonesboro, Arkansas
Army	West Point, New York
Auburn	Auburn, Alabama
Ball State	Muncie, Indiana
Baylor	Waco, Texas
Boise State	Boise, Idaho
Boston College	Chestnut Hill, Massachusetts
Bowling Green State	Bowling Green, Ohio
Brigham Young	Provo, Utah
California – Berkeley	Berkeley, California
California State – Fresno	Fresno, California
Central Florida	Orlando, Florida
Central Michigan	Mount Pleasant, Michigan
Cincinnati	Cincinnati, Ohio
Clemson	Clemson, South Carolina
Coastal Carolina	Conway, South Carolina
Colorado – Boulder	Boulder, Colorado
Colorado State	Fort Collins, Colorado
Connecticut	Storrs, Connecticut
Duke	Durham, North Carolina
East Carolina	Greenville, North Carolina
Eastern Michigan	Ypsilanti, Michigan
Florida	Gainesville, Florida
Florida Atlantic	Boca Raton, Florida
Florida International	Miami, Florida
Florida State	Tallahassee, Florida
Georgia	Athens, Georgia
Georgia Southern	Statesboro, Georgia
Georgia State	Atlanta, Georgia
Georgia Tech	Atlanta, Georgia
Hamline	Saint Paul, Minnesota
Hawaii at Manoa	Honolulu, Hawaii
Houston	Houston, Texas
Illinois	Champaign, Illinois
Indiana	Bloomington, Indiana
Iowa	Iowa City, Iowa
Iowa State	Ames, Iowa
James Madison	Harrisonburg, Virginia
Kansas	Lawrence, Kansas
Kansas State	Manhattan, Kansas
Kent State	Kent, Ohio
Kentucky	Lexington, Kentucky
Liberty	Lynchburg, Virginia
Louisiana	Lafayette, Louisiana
Louisiana – Monroe	Monroe, Louisiana
Louisiana State	Baton Rouge, Louisiana
Louisiana Tech	Ruston, Louisiana
Louisville	Louisville, Kentucky
Marshall	Huntington, West Virginia
Maryland	College Park, Maryland
Massachusetts – Amherst	Amherst, Massachusetts
Memphis	Memphis, Tennessee
Miami Ohio	Oxford, Ohio
Miami	Coral Gables, Florida
Michigan	Ann Arbor, Michigan
Michigan State	East Lansing, Michigan
Middle Tennessee State	Murfreesboro, Tennessee
Midland	Fremont, Nebraska
Minnesota	Minneapolis, Minnesota
Mississippi	University, Mississippi
Mississippi State	Mississippi State, Mississippi
Missouri	Columbia, Missouri
Navy	Annapolis, Maryland
Nebraska	Lincoln, Nebraska
Nevada – Las Vegas (UNLV)	Las Vegas, Nevada
Nevada – Reno	Reno, Nevada
New Mexico	Albuquerque, New Mexico
New Mexico State	Las Cruces, New Mexico
North Carolina at Chapel Hill	Chapel Hill, North Carolina
North Carolina at Charlotte	Charlotte, North Carolina
North Carolina State	Raleigh, North Carolina
North Texas (UNT)	Denton, Texas
Northern Illinois	Dekalb, Illinois
Northwestern	Evanston, Illinois
Notre Dame	Notre Dame, Indiana
Ohio	Athens, Ohio
Ohio State	Columbus, Ohio
Oklahoma	Norman, Oklahoma
Oklahoma State	Stillwater, Oklahoma
Old Dominion	Norfolk, Virginia
Oregon	Eugene, Oregon
Oregon State	Corvallis, Oregon
Penn State	University Park, Pennsylvania
Pittsburgh	Pittsburgh, Pennsylvania
Purdue	West Lafayette, Indiana
Rice	Houston, Texas
Rutgers	Piscataway, New Jersey
San Diego State	San Diego, California
San Jose State	San Jose, California
South Alabama	Mobile, Alabama
South Carolina	Columbia, South Carolina
South Florida (USF)	Tampa, Florida
Southern California (USC)	Los Angeles, California
Southern Methodist	Dallas, Texas
Southern Mississippi	Hattiesburg, Mississippi
Stanford	Stanford, California
SUNY at Buffalo	Buffalo, New York
Syracuse	Syracuse, New York
Temple	Philadelphia, Pennsylvania
Tennessee	Knoxville, Tennessee
Texas – Austin	Austin, Texas
Texas – El Paso	El Paso, Texas
Texas – San Antonio	San Antonio, Texas
Texas A&M	College Station, Texas
Texas Christian	Fort Worth, Texas
Texas State	San Marcos, Texas
Texas Tech	Lubbock, Texas
Toledo	Toledo, Ohio
Troy	Troy, Alabama
Tulane	New Orleans, Louisiana
Tulsa	Tulsa, Oklahoma
UCLA	Los Angeles, California
Utah	Salt Lake City, Utah
Utah State	Logan, Utah
Vanderbilt	Nashville, Tennessee
Virginia	Charlottesville, Virginia
Virginia Tech	Blacksburg, Virginia
Wake Forest	Winston-Salem, North Carolina
Washington	Seattle, Washington
Washington State	Pullman, Washington
West Virginia	Morgantown, West Virginia
Western Kentucky	Bowling Green, Kentucky
Western Michigan	Kalamazoo, Michigan
Wisconsin	Madison, Wisconsin
Wyoming	Laramie, Wyoming