Kahlúa Guess ‘Who is in the Cup’ Contest

Official Rules

 

NO PURCHASE NECESSARY TO ENTER OR WIN.  MAKING A PURCHASE DOES NOT IMPROVE CHANCES OF WINNING.  THE FOLLOWING CONTEST IS VALID ONLY IN THE (50) UNITED STATES AND DISTRICT OF COLUMBIA (“D.C.”), AND IS OPEN ONLY TO QUALIFIED PERSONS (AS DEFINED IN THE RULES BELOW).  VOID ELSEWHERE AND WHEREVER PROHIBITED.  BY PARTICIPATING IN THIS CONTEST, YOU AGREE TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF SPONSOR AND ADMINISTRATOR.  DO NOT PARTICIPATE IN THE CONTEST IF YOU DO NOT AGREE TO THESE OFFICIAL RULES AND FALL WITHIN THE ELIGIBILITY REQUIREMENTS AS SET FORTH BELOW. 

 

Contest Name:  Kahlúa Guess ‘Who is in the Cup’ Contest (the “Contest”).

 

Contest Dates: Registration begins at 9:00:00am Eastern Time (“ET”) on 10/16/2025 and ends at 11:59:59pm ET on 10/22/2025 (the “Registration Period”).  The Contest is subject to all applicable federal, state and local laws and regulations.  Void outside the (50) United States and D.C., and wherever restricted or prohibited by law.

 

Eligibility – Who May Enter:  Each individual entering the Contest (each, an “Entrant”), at the time of entry: (a) must be a legal resident of the (50) United States or D.C.; (b) must be 21 years or older; (c) must have a valid U.S. driver’s license or government issued photo identification; (d) must have access to the internet in order to enter; (e) may not be, or at any time since September 1, 2025, have been, an employee, officer, director, member, shareholder, or agent of Million Dollar Media (the “Contest Administrator”), Pernod Ricard USA, LLC (the “Sponsor”), Dunkin’ brands, and each of their respective franchisees, parents, subsidiaries, affiliated companies, suppliers, distributors, wholesalers, printers, advertising and promotion agencies, or any and all other companies associated with the design or execution of this Contest; or be an employee, officer, director, member, shareholder, or agent of any licensed alcohol wholesaler, manufacturer, distributor or retailer of alcohol-beverage products (collectively, “Released Parties”); (f) may not be an immediate family member or household member of any individual identified in item (e) above.  “Immediate family members” includes, for purposes of this Contest, parents (including in-laws), step-parents, grandparents, siblings (including step-siblings), half-siblings, children (including step-children), grandchildren (including step grandchildren) and each of their respective spouses and/or domestic partners, regardless of where they reside.  “Household members” means people who share the same residence at least three (3) months per year.

 

How to Enter There are two ways to enter as outlined below:

 

1)    Comment on a Kahlúa Instagram Post:  During the Registration Period, find a post on Instagram from the Kahlúa account (@Kahlua) regarding the Guess ‘Who is in the Cup’ Contest.  Confirm you are following or follow @Kahlua to verify age 21+, then comment on the post by submitting your Guess of ‘Who is in the Cup’ in the Kahlúa promotional video.  Each submitted comment entry must specify the full name of the individual the entrant believes is wearing the Dunkin’ cup costume in the video. 

 

2)    Online Registration: To enter online, visit www.Kahlua.com/en-us/whoisinthecup during the “Registration Period”.  Each entrant must fully complete the online registration page with all required information including his/her name, valid email address, phone number (including area code), state of residence, zip code and date of birth.  Each entrant must also submit their Guess of ‘Who is in the Cup’ featured in the Kahlúa promotional video.  Each submitted Guess of Who is in the Cup must specify the full name of the individual the entrant believes is wearing the Dunkin’ cup costume in the video.  After having read and agreed to these Official Rules, and agreeing to receive offers and updates via email from Sponsor, click the submit button to submit your online entry.

 

All entries must be submitted by 11:59:59p ET on 10/22/2025 to be eligible.  Maximum of one (1) entry per person.  Each entrant must submit an entry on his/her own behalf.  Any entry submitted on behalf of another individual or using another person’s name, Instagram account, or providing any false information, fake accounts or duplicate accounts will be disqualified and ineligible to claim any prize.  Any attempt by any entrant to obtain more than the stated number of entries allowed by using the same or multiple/different Instagram accounts, identities, emails or any other methods void that entrant's entries and that entrant may be disqualified. No mechanically produced or automated entries permitted.  Use of any automated system to participate in the Contest is prohibited, will result in disqualification and all such entries will be deemed void.  False and/or deceptive entries or acts, including misrepresentation of age, shall render such entries ineligible.

 

All entries in the Contest will become the sole property of Sponsor and will not be returned.  Each entrant agrees that their submitted entry may be viewed by the public.  Sponsor reserves the right to disqualify and remove any entry at any time that is not in compliance with these Official Rules.  All entries must conform to the submission requirements as outlined above and below, or it may be disqualified and not considered for the Contest. 

 

All entries must include all required information.  Any entry with incorrect, incomplete or illegible information or other inaccurate information may be disqualified.  Sponsor not responsible for lost, late, misdirected, incorrect, illegible, incomplete, invalid, unintelligible or damaged entries, or for any entry submitted in a manner that is not expressly allowed under these Official Rules, or for any entry not submitted or received due to any technical error or failure, human error, unauthorized human intervention, inaccurate capture or mis-entry of any required information, failures, omissions, interruptions, deletions, or defects of any phone or cellular phone provider, network computer online systems, computer equipment, servers or software, including any injury or damage to entrant’s or any other person’s computer relating to or resulting from participation in this Contest; or the failure to capture any such information or effects of hackers or failure of any electronic equipment, computer, phone line or cellular transmissions and/or network connections; all of such entries will be disqualified.  

 

In the event of a dispute as to any entry, the authorized account holder of the email account or Instagram account used to enter, and associated with the entry will be deemed to be the registrant and s/he must be eligible according to these Official Rules. The “authorized account holder” is the email account or Instagram account holder of the email or account name used to submit the entry.  Proof of being the authorized account holder may be required.

 

By participating and submitting an entry, entrants agree that Sponsor and participating parties are authorized to contact them via email, mail, phone, Instagram message or any other form of media to make entrants aware of information pertinent to the Contest, and to distribute information regarding the Sponsor(s) featured products, special events or promotional offers.  Entrants may opt-out of any further email communication at any time by simply replying REMOVE to any email message, or following the provided opt-out instructions.  Any available opt-in opportunities are not required to enter the Contest, and checking the opt-in boxes will not improve your chances of winning. 

 

By registering and submitting an entry, you affirm that you have read and accepted these Official Rules.  The laws of the U.S. apply to and govern this Contest and any claims must be raised and resolved in the U.S.  Any information collected by registering and entering the Contest shall be used only in a manner consistent with these Official Rules and with Sponsor’s Privacy Policy. By entering the Contest, each entrant agrees that s/he may be contacted, recorded and/or broadcasted by Sponsor, and that his/her comment, post and/or submission may be used, promoted, released, broadcasted or published by Sponsor in any manner related to the promotion or advertising of the Contest. 

 

General Submission Requirements:

(a)   Each entry must be submitted in a format as accepted by Instagram or the online website, and

(b)   Any entry that is not properly submitted or received for any reason, including any technical difficulties, upload failures, failures to save or properly store the entry, efforts of hackers or any lost or disconnected Internet connections, will be disqualified. 

 

Additional Submission Requirements:  Sponsor reserves the right in its sole discretion, to disqualify any submission for any reason that it considers to not be appropriate for the Contest.  Submission restrictions include, but are not limited to, the following requirements: 

·         Other than the submitted Guess of ‘Who is in the Cup’, not use any name, likeness, photograph, or any other identifying element, in whole or in part, of any person, living or dead, without permission;

·         not be subject to any third-party agreement or require payment or incurrence of any sums to obtain further permissions of any person or entity as a result of its use or exploitation of the idea or rights therein or portions, or modified versions or derivative works thereof;

·         except as relates to the Sponsor brand or approved partners, not include trademarks, logos, or copyrighted material not owned by Entrant or material that is used without permission (including but not limited to company names, photographs, works of art, or images published on any media) or that otherwise infringes or violates the rights of any third party (including but not limited to, copyrights, trademarks, patents, trade secrets, logos, contract and licensing rights, rights of publicity or privacy, moral rights (i.e., “droit morale”), or any other intellectual property rights);

·         not feature, refer to, or mention any companies or brands in competition with Sponsor;

·         not include any unauthorized text or plagiarism of any kind;

·         not contain or reference to nudity, inappropriate, indecent, sexually explicit, pornographic, or obscene content (which shall be determined by Sponsor, in its sole and absolute discretion);

·         not contain or be related to any political or politically themed or motivated messages, statements, organizations or images;

·         not defame, slander, libel, misrepresent, or contain disparaging remarks or any other content that could adversely affect the name, reputation, or goodwill of Sponsor or any other individuals and/or entities affiliated or associated with Sponsor, the Contest, or any prizes, the determination of which shall remain in the sole discretion of Sponsor;

·         not be related to any organization or depict or include description that may be considered unlawful, harmful, threatening, violent, abusive, harassing, tortuous, defamatory, vulgar, libelous, invasive of another’s privacy, hateful, or racially, religiously, ethnically or otherwise objectionable in any manner as solely determined by Sponsor;

·         not depict or describe over consumption or irresponsible consumption.

 

Representation and Release of Rights to Entry Submissions:  By submitting an entry, each Entrant represents that s/he has sole and exclusive ownership and proprietary rights of all content submitted; has full permission of any additional parties described within the submission to publish and release their information, activities, images and actions described within the submission; and agrees that each submission becomes the sole and exclusive property of Sponsor, and Sponsor may publish, display, promote, or utilize entry (or any elements contained within) in any manner of its choosing in relation to the promotion or advertising of the Contest or Sponsor.  Entry into the Contest and submission of an entry, constitutes permission for the Sponsor and its designees to use that Contestant’s entry, name, city and state of residence and/or likeness for purposes of advertising and trade in any and all media now or hereafter known worldwide in perpetuity without limitation or further compensation, notification or permission, unless prohibited by law.  Entry submissions will not be acknowledged or returned by Sponsor.

 

Sponsor reserves the right to request from any Entrant at any time proof, in a form acceptable to Sponsor, of any permission required or possibly required to use such Entrant’s entry.  Failure to provide such proof, if requested, may disqualify such entry from the Contest. 

 

Sponsor reserves the right, in its sole discretion, to disqualify any individual (and all of his or her entries) who tampers or attempts to tamper with or abuse the entry process or the Contest website in any way or who is otherwise in violation of these Official Rules, as determined by Sponsor or Administrator in their sole discretion.  Any questions regarding the number of entries submitted or the authorized account holder shall be determined by Sponsor in its sole discretion. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY CONTEST WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

 

Winner Selection and Notification (1 winner): a random drawing will be on or about 10/23/2025 from among all eligible entries received who have submitted a correct Guess of ‘Who is in the Cup’, as solely determined by Sponsor and Administrator.to randomly select one (1) potential prize winner from among entries determined to have submitted the correct guess.  Determination of an entry submission with a correct Guess of ‘Who is in the Cup’ shall be as solely determined by Sponsor, based upon the correct name or nearly correct name of the individual who is wearing the Dunkin’ cup costume in the Kahlúa promotional video.  Sponsor shall determine in its sole discretion if the Guess is accurate based upon the name of the individual submitted in the guess. It is the entrant’s sole responsibility to correctly and accurately submit the name of the individual they are guessing is wearing the Dunkin’ cup costume.  Sponsor is not responsible for any guess or submission with typographical errors, incorrect spelling, partial or nickname submissions or other inaccurate or incorrect submission of the individual’s name in the Dunkin’ cup costume.

·         NOTE: if eligible entries are less than the scheduled number of prizes available for any drawing or for the entire Contest Period, or there are no entries determined to have been submitted with the correct guess, then associated prize awards shall not be awarded.

 

The potential winner will be notified initially by phone and/or email or post or direct message (“DM”) to their Instagram account, following the date and time of their selection as outlined above.  If the Administrator is unsuccessful in its attempt to reach and speak directly with the selected potential prize winner by phone within 48-hours of the initial notification attempt, then that contestant may be disqualified and an alternate potential winner may be randomly selected from among the remaining eligible entries received and notified as per the procedures outlined above (time permitting).  Note: phone messages will not be left during the winner notification process.

 

During winner notification, the selected potential winner must confirm their eligibility, and indicate their willingness and ability to accept the prize.  The potential winner will then receive official notification via email delivery.  If the selected potential winner does not meet the eligibility requirements, or is unable or unwilling to accept the prize or elects to decline the prize, s/he will be disqualified and, at Sponsor’s discretion and time permitting, an alternate winner will be randomly selected from among all remaining eligible entries and notified as per the procedures outlined above (time permitting).  Any disqualified contestant will not receive any alternate prize substitution or compensation.  Decisions of the Administrator in the selection and determination of the winners and all matters relating to this Contest are final and binding. 

 

All of the following will apply to the potential prize winner: 1) winner will be required to complete and return, within 2-days of date of receipt, a prize acceptance form, including an affidavit of eligibility and a liability/publicity release (where permitted) and a W-9 form; 2) winner may be required to present a copy of a valid driver’s license or government issued photo ID with valid residential address as a condition of participating or receiving any prize; and 3) prize winner will be issued a 1099 tax form and shall be solely responding for paying all applicable taxes (including, but not limited to, all local, state and federal taxes) that may be or become due in connection with their respective prize award.

 

Prize Award (1 winner): the prize winner shall receive an Kahlúa & Dunkin’ prize kit, scheduled to include the following items (subject to change at Sponsor’s sole discretion, based upon availability):

 

No alcoholic beverage is part of any prize award.  Sponsor reserves the right in its sole discretion to substitute any merchandise item or prize element, with an alternate item or prize element of approximate equal or greater value.  All merchandise items are awarded ‘as is’ without warranty, express or implied.  Approximate retail value (“ARV”) of prize award:  $650. 

 

Prize winner must accept delivery of prize in the method as solely determined and designated by Sponsor.  Prize shall be shipped only to the designated winner residential address as submitted during initial online registration and/or as provided during winner notification, via the carrier as determined and designated by Sponsor (i.e. UPS, USPS or other Sponsor designated carrier), or as otherwise specified by Sponsor.  Allow 8 – 12 weeks for prize delivery. 

 

Once shipped, prize shall be considered as awarded and delivered, and Sponsor shall not be responsible for actual receipt of delivery by winner.  Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery; or any incorrect delivery address provided by winner during registration or prize claim.  In the event of any delivery issues, including undelivered, misdirected, lost or stolen deliveries, Sponsor shall have no responsibility to replace the prize award, and prize award shall not be substituted by Sponsor with any alternate prize award or compensation.  Winner shall look solely to designated shipper/carrier for any lost, damaged, stolen or mis-delivered packages and not to Sponsor for any delivery issues.

 

General Prize Conditions: All other costs and expenses related to prize acceptance, redemption and use not specified herein as being provided are the sole responsibility of winner, including but not limited to delivery charges, or any incidental expenses.  All income, federal, state and local taxes are the winner’s sole responsibility.  All prize awards are non-transferable and no cash redemption or prize substitution allowed, except at Sponsor’s sole discretion or as provided herein.  Sponsor reserves the right to substitute a prize with one of comparable or greater value, at its sole discretion.  All prizes are awarded as is, without any warranty, express or implied, by Sponsor.  Failure to collect or properly claim prize in accordance with these rules will result in forfeiture of the prize.  If forfeited for any reason, participant will not receive any other prize substitution or compensation, and the prize will remain the property of Sponsor and will not be awarded, except as provided herein.  All properly claimed prizes will be awarded.  Any unclaimed prizes will not be awarded.

 

Additional Rules & Restrictions:  By participating, entrants agree to abide by and be bound by the Official Rules and the decisions of the Sponsor and Administrator, which shall be final in all matters relating to this Contest.  In the event an entrant wins a prize, and is later found to be in violation of these rules he/she will be required to forfeit the prize or to reimburse Sponsor for the stated value of the prize if such violation is discovered after winner has used the prize. Participation in Contest constitutes permission for the Sponsor and its designees to use entrants’ names, cities and states of residence and/or likenesses for purposes of advertising and trade in any and all media now or hereafter known worldwide on perpetuity without limitation or further compensation, notification or permission, unless prohibited by law.  False, fraudulent or deceptive entries or acts shall render entrants ineligible for any prize.

 

By participating, entrants agree to hold all Released Parties harmless from any claims, losses, actions, or damages of any kind, whether actual, incidental or consequential, for injury (including but not limited to death), damages, losses or expenses arising out of or relating to entrant’s participation in this Contest, or the acceptance, possession or use/misuse of any prize, or participation in prize-related activities (including but not limited to travel or activity related thereto), and to assume all liability therefor. 

 

Released Parties shall not be liable to winner or any other person for failure to supply the prize or any part thereof by reason of any acts of God, pandemics, any actions, regulations, orders, or requests by any governmental entity, equipment failure, terrorist acts, war, fire, unusually severe weather, embargo, labor dispute or strike, labor or material shortage, transportation interruption of any kind, or any other cause beyond Released Parties’ sole control. 

 

Participants are restricted to use of ordinary and typical computer equipment, mobile phone equipment, Internet access and cellular networks. Sponsor disclaims all liability for the inability of a participant to complete or continue an entry due to equipment malfunction, busy lines, inadvertent disconnections, acts beyond the Sponsor’s control, or otherwise. The Sponsor disclaims any liability for entries not received due to technical difficulties or transmission errors. The Sponsor disclaims all liability for any delays, mis-delivery, loss, or failure in the delivery of any item sent by mail, courier, express, electronic transmission, or other delivery method.  Released Parties are not responsible for mechanical, technical, electronic, communications, telephone, computer, hardware or software errors, malfunctions or failures of any kind, including: failed, incomplete, garbled or delayed transmission of online entries, traffic congestion on telephone lines, the Internet or at any website or lost or unavailable network connections which may limit an online entrant's ability to participate in the Contest, and any injury or damage to entrant’s or any other person’s computer or mobile phone related to or resulting from participating in or downloading any information necessary to participate in the Contest.  Released Parties are not responsible for any other errors of any kind, whether computer, technical, typographical, printing, human or otherwise, relating to or in connection with the Contest, including, without limitations, errors which may occur in connection with the printing or advertising of this Contest, administration or execution of the Contest, the cancellation of the Contest, the processing of entries or in the announcement of the prizes or prize winners.  Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the Contest website.

 

Sponsor reserves the right to cancel, modify, reschedule or terminate the Contest for any reason including, but not limited to acts of God, pandemics, force majeure, government regulatory action or ruling,  fraud, misconduct, or if any technical failures destroy or threaten the integrity of the Contest, in the opinion of the Sponsor/Administrator, or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper conduct of the Contest as determined by Sponsor/Administrator, in their sole discretion. In the event of early termination of the Contest, Sponsor reserves the right to determine prize winners in a random drawing from among all eligible, non-suspect entries received as of the time/date of such termination.

 

In addition, by submitting any entry, each entrant transfers any and all of his/her right, title and interest in and to such entry, including but not limited to any and all copyrights, trademark rights, "moral rights", and any and all other proprietary rights that may exist throughout the world to Sponsor, and expressly waives any rights s/he may have in such submission and/or entry.  Each entrant agrees Sponsor is the exclusive owner of all rights in and to such entry and/or submission, and will have the worldwide, perpetual right to copy, display, reproduce, exhibit, edit, modify, assign, license, register for copyright or trademark, distribute, sell or otherwise use and exploit the entry and associated submission and all elements and/or derivative works thereof, in whole or in part, alone or with other materials, in any media now known or hereafter created or devised, for any reason whatsoever, without compensation to entrant.

 

IN CASE OF DISPUTES:  By participating, each entrant agrees that (1) any and all disputes, claims, and causes of action arising out of or in connection with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and any judicial proceeding shall take place in a federal or state court within the State of New Jersey; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, and in no event will entrant be entitled to received attorneys' fees or other legal costs; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, and consequential damages, and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with the laws of the State of New Jersey, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of New Jersey or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than the State of New Jersey.

 

Odds:  Odds of being selected as the prize winner are dependent upon the total number of eligible entries received with the correct Guess of ‘Who is in the Cup’ as solely determined and designated by Sponsor.

 

Official Rules & Winner List:  For a copy of these Official Rules, or the name of prize winners, send a self-addressed stamped envelope to be received by 12/22/2025 to: Kahlúa Guess ‘Who is in the Cup’ Contest, c/o Million Dollar Media, P.O. Box 278, Woodbridge, NJ 07095.  PLEASE SPECIFY which you are requesting, official rules or winner list.

 

Privacy Policy: Sponsor shares your concerns about the privacy of your personal information. By entering this Contest, entrants agree to receive marketing materials, communications and other materials from the Sponsor and/or any promotional partners whose products and services Sponsor feels might interest entrants at a future date. An entrant not interested in receiving future promotional offers should write to: [email protected] to notify the Sponsor that he or she does not desire to receive such materials.

 

Sponsor: Contest is sponsored by Pernod Ricard USA LLC, 250 Park Avenue, New York, NY 10177.

 

Contest Administrator: Contest is administered by Million Dollar Media, P.O. Box 278, Woodbridge, NJ 07095.

 

 

This Contest is not affiliated with or sponsored, sanctioned or endorsed by or in any way in association with Instagram.  Instagram has no liability or responsibility for any claim arising in connection with this Contest or any prize(s) awarded in connection therewith.

 

Dunkin' and their affiliates are not a sponsor of the Sweepstakes, and are in no way responsible for the administration of the Sweepstakes, the verification of the winner or the fulfillment of prizing. All inquiries regarding the Sweepstakes should be directed to Sponsor or Sweepstakes Administrator.

 

 

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