Full Official Rules








1.         ELIGIBILITY:


The Sweepstakes is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.


Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. (“Sponsor”), and their respective parent, subsidiary, and affiliated companies, their respective printers, and advertising, promotion, and fulfillment agencies, alcoholic beverage suppliers, wholesalers, distributors, and importers, and alcoholic beverage retailers. All federal, state, and local regulations apply.


Note: Entrants must have a valid passport with at least seven (7) months from the end of their travel date before passport expires. Grand prize winners’ guest must also have a valid passport with at least seven (7) months from the end of their travel date before passport expires. In the event a passport and/or visa is required and winner and/or winner’s guest does not have a valid passport, winner and/or guest has ninety (90) days from date they are notified that they are a winner or guest to obtain a valid passport and/or visa, or winner will be disqualified and prize may be awarded to an alternate winner.


2.         START/END DATES:


The Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 9/3/2021 and ends at 11:59 p.m. ET on 10/31/2021.


3.         HOW TO ENTER – Internet Entry: To enter, scan the QR code on applicable point of sale signage using your mobile device’s camera or visit www.Heineken.com/us/en/promos/Bond and follow the on-screen entry instructions to enter. Normal time rates, if any, charged by Internet service providers will apply. All Internet entries must be submitted by 11:59 p.m. ET on 10/31/2021.


By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Sweepstakes. Limit one (1) entry per person per day.  Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified.  Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel, AriZona SunRise, Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).


4.         PRIZES:


All prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.


First Prize (35): Thirty-five (35) first prizes will be awarded. Each first prize consists of one (1) Heineken branded 007 backpack and one (1) Heineken branded 007 hat.  Sponsor reserves the right in its sole discretion, to substitute alternate merchandise item of approximate equal or greater value, based upon availability.  The approximate retail value (ARV*) of each first prize is $50.  Total ARV of all available first prize awards:  $1,750.


First prize winners will be randomly selected from among all eligible entries received as of the date and time of each first prize drawing scheduled to occur on or about 9/14/21, 9/21/21, 9/28/21, 10/5/21, 10/12/21, 10/19/21 and 10/26/21 to select a total of five (5) potential first prize winners per drawing date (35 total winners).


First prize award shall be shipped or delivered to winner only to the registered residential address as provided at the time of entry and winner notification, and shall be shipped via the shipping carrier or delivered as solely determined and designated by Sponsor.  Once shipped, prize shall be considered delivered to winner and Sponsor shall have no responsibility for any shipment that is delayed, damaged, lost, misdelivered, not received or stolen.  Where applicable, winner shall look solely to shipping carrier for any delayed, damaged, lost, misdelivered or stolen shipment.


Grand Prize (1): One (1) grand prize will be awarded. The grand prize consists of a trip for two (2) people (winner and one guest age 21 or older) to London, England  and includes:

·         round trip coach airfare for two (2) people from winner’s nearest major international US airport to London, England

·         hotel accommodations for two (2) people—one room, double occupancy—for three (3) nights

·         Round trip airport transfers in London, England

·         A private 1-hour boat ride and tour on The Thames.  Date of experience as solely determined and designated by Sponsor, based upon availability.

·         Aston Martin Driving Experience including hotel transfers to/from the track, training session and chance to drive an Aston Martin on the designated track.  Date of experience as solely determined and designated by Sponsor, based upon availability.

·         Spa Experience  in Mayfair, London, including one (1) experience for winner and guest of either a haircut package (option 1), or facial experience (option 2).  Date of experience as solely determined and designated by Sponsor, based upon availability.

·         Approximate 2-hour Shopping Experience at N. Peal on Burlington Arcade including selected garments up to a maximum value of $1,000.  Date of experience as solely determined and designated by Sponsor, based upon availability.


Total ARV of grand prize award: $6,500. 


Exact transportation and accommodation details, dates, times, and terms to be determined at the sole discretion of Sponsor. Travel and accommodations are subject to availability. Winner shall have opportunity to request three travel date periods in three separate months no later than six weeks prior to departure.  Prize cannot be taken over Christmas, New Year or Public Holidays in the departure or arrival country. Blackout dates and other restrictions may apply.  All travel must be completed by date determined by Sponsor (no later than 4/30/2023), at its sole discretion, or prize will be forfeited.


Once travel is booked, any penalties incurred as a result of changes to flights or accommodations are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Hotel accommodations are subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s hotel of choice.


Actual date and times of each associated experience during travel are determined in the sole discretion of the Sponsor and experience provider, as applicable, and may be subject to change. Sponsor reserves the right to substitute an alternate Experience of approximate equal or great value, for any designated element of the grand prize award, in its sole discretion, based upon availability and travel dates. 


Each experience and all travel arrangements are subject to availability at time of travel dates, and any applicable capacity restrictions and regulations, and policies of the travel provider or experience provider including COVID-19 vaccination or testing policy, and policies of departure and destination locations (including national, state, or local entry, vaccination, testing, or quarantine policies, or prohibitions on entry). Sponsor is not responsible should prize not be usable in part or in whole due to the foregoing. Prize must be taken in accordance with government guidelines and COVID-19 rules and restrictions in both the departure and arrival country, the arrangement and additional costs for any COVID-19 testing or quarantine accommodation that may be required is sole responsibility of the winner and guest; In the event that the winner’s trip is cancelled or rendered impossible due to a change in legal regulations and/or travel restrictions prior to the departure date, the Prize Provider will cancel the trip and re-book the itinerary for a time when the relevant restrictions have been lifted. This will be at no cost to the winner; In the event that the winner chooses to cancel their trip, when there are no legal regulations or restrictions which prevent them from travelling, the Prize Provider can accept no liability for cancellation fees or for additional costs incurred when re-booking the itinerary at a later date; Winner and guest must abide by all travel provider, experience and venue policies and direction, including security and safety requirements.  Winner and guest shall also be required to complete any required liability release waivers or other required documents prior to participating in each experience, as required by experience provider.


Sponsor reserves the right to revoke full or partial prize from winner or winner’s guest who it and/or travel provider, experience provider or venue personnel deem may, in their sole discretion, be intoxicated, be a safety risk, is disruptive or abusive, have violated any policy or law, and/or may bring Sponsor into disrepute.   For the avoidance of doubt, winner and guest may not consume any alcoholic beverages or drugs prior to participation in Aston Martin Driving Experience.


All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, parking fees, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, airline seat assignment or baggage check fees, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. All travelers will require a passport valid for at least 6 months on date of travel. Winners and guests are solely responsible for obtaining any required travel documents, including a valid passport where applicable, visas, vaccinations, testing and travel insurance. Winners and guests must each execute an Affidavit of Eligibility and Publicity Release form provided by Sponsor or its appointed agent prior to issuance of tickets. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets or any portion of the prize award that have been issued. Any such penalties incurred are the sole responsibility of winner. In the event that the winner and/or winner’s guest does not have a valid passport, winner and/or guest has thirty (30) days from date they are notified that they are a winner or guest to obtain a valid passport and/or visa, or winner will be disqualified and prize may be awarded to an alternate winner.


Sponsor will not be responsible for any travel arrangements or associated experience that are delayed, rescheduled, postponed or cancelled due to attendance or capacity restrictions, pandemic requirements, restrictions or policies, weather, Acts of God, force majeure, acts of terrorism, civil disturbances, work stoppage or any other reason or event that may cause the delay, rescheduling, postponement or cancellation of any travel arrangements or associated experience.  No refund or compensation will be made in the event of the cancellation, delay, rescheduling or postponement of any travel arrangements or associated experience or other portion of the prize award.


All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.


5.         ODDS OF WINNING:


Odds of winning a prize are dependent on the number of eligible entries received as of the date and time of each associated prize drawing.




Potential first prize winners will be selected in a series of random drawings to be held on or about 9/14/21, 9/21/21, 9/28/21, 10/5/21, 10/12/21, 10/19/21 and 10/26/21 to select a total of five (5) potential first prize winners per drawing date (35 total winners).  Potential grand prize winner will be selected in a random drawing to be held on or about 11/2/2021 to select one (1) potential grand prize winner. 


There is a maximum of one (1) prize award per person or household, except for this Sweepstakes, any first prize winner shall still be eligible for the grand prize drawing.  If eligible entries are less than the scheduled number of prizes available for any prize drawing or total number of prizes for the entire Sweepstakes, then associated prize award(s) shall not be awarded.


Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by telephone and/or email. If any potential winner cannot be reached and spoken with directly by phone within forty-eight (48) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if the potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Note: phone messages will not be left during the winner notification process.


Potential winner will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner.  Potential winner will also be required to submit a valid form of government issued photo ID showing their valid and current residential address, copy of a Social Security card, along with providing a completed W-9 form and passport. 


No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit any required paperwork within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.




By participating and/or accepting a prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Sweepstakes-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase required to participate in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not increase odds of winning.




Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Sweepstakes becomes or is likely to become compromised in any way. In the event the Sweepstakes is terminated prematurely, all eligible entries received prior to the Sweepstakes termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a residential street address located within the (50) U.S. or D.C.  Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.


In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.


If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Sweepstakes.


Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Sweepstakes based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.


Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.


Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.






The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.


THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.


10.       USE OF DATA:


Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at https://heinekenusa.com/privacy-policy/. By participating in the Sweepstakes, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.


11.       LIST OF WINNERS:


To obtain the name of winners, send a self-addressed, stamped envelope to Heineken® James Bond Experience Sweepstakes Winner List, P.O. Box 248, Woodbridge, NJ 07095. All requests for name of winners must be postmarked by 12/15/2021 and received by 12/31/2021.


12.       SPONSOR: HEINEKEN USA Inc., White Plains, NY.






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