HEINEKEN® COACHELLA CALIFORNIA SAMPLING PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN® COACHELLA CALIFORNIA SAMPLING PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES RESIDING IN THE STATE OF CALIFORNIA, WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY, AND WHO ARE IN ATTENDANCE AT A DESIGNATED HEINEKEN SAMPLING EVENT IN CALIFORNIA. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Promotion is open only to legal residents of the United States residing in the state of California, who are 21 years of age and older at time of entry except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of Heineken USA (“Sponsor”) and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

The Promotion begins at 12:01 a.m. Pacific Time (PT) on 3/7/2025 and ends at 11:59 p.m. PT on 4/13/2025 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”).

3. HOW TO ENTER – Internet Entry:

To enter, you must scan the QR Code on the applicable point of sale signage displayed at designated Heineken Sampling events in California or as provided by Heineken ambassadors using your mobile device’s camera to visit www.Heineken.com/us/en/promos/coachellaca. Then follow the on-screen entry instructions to register and participate in the Instant Win Promotion. Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by 11:59 a.m. PT on 4/13/2025.

There is a limit of one (1) registration per person. Once registered, returning visitors can login with their registered email address to participate in the Instant Win promotion up to once per day. Use of multiple emails, identities or accounts to participate shall result in immediate disqualification.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified. Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel, Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

4. PRIZES:

All prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

· NOTE: There is a limit one (1) instant win prize award per person, email address or household during entire registration period.

· If eligible entries are less than the scheduled number of prizes available, then the associated prize awards shall not be awarded.

Instant Win Prize (12): twelve (12) instant win prizes will be available to be awarded. Each instant win prize consists of: two (2) General Admission 3-day passes to the 2025 Coachella Valley Music & Arts Festival for the Sponsor designated weekend (either weekend #1 scheduled for Friday, 4/11/2025 – Sunday, 4/13/2025 or weekend #2 scheduled for Friday, 4/18/2025 – Sunday, 4/20/2025, as solely determined and designated by Sponsor based upon availability). Approximate retail value (“ARV”) of each instant win prize award: $998. Total ARV of all available instant win prize awards: $11,976.

NOTE: Transportation and accommodations are NOT part of the prize award. (Winner and guest are solely responsible for any required transportation and/or accommodations.) All costs and expenses not expressly stated in the description of the prize above as being included in the prize, including, but not limited to, all required transportation, accommodations, ground transfers, parking fees, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, airline seat assignment or baggage check fees, personal charges at lodging, security fees, taxes, or any other expenses, are the sole responsibility of winner.

Winner must each execute an Affidavit of Eligibility and Liability/Publicity Release form provided by Sponsor or its appointed agent prior to receiving prize. Winner and guest are solely responsible for obtaining any required travel documents, including where applicable a valid passport, visas, vaccinations, COVID-19 or other testing requirements and travel insurance. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Any required arrangements and additional costs for any COVID-19 testing, vaccination or quarantine accommodations that may be required is sole responsibility of the winner and guest.

Resale of tickets is prohibited. Prize winner must accept delivery of Festival passes in person at the Sponsor designated host hotel in Indio, CA area or other location as solely determined and designated by Sponsor, and require photo ID of eligible winner to be presented in person (passes will NOT be shipped to winner in advance, and may not be transferred, received or picked up by any other individual). Winner is solely responsible for any required software application for access to mobile or digital ticket delivery. Once delivered, prize shall be considered delivered to winner and Sponsor shall have no responsibility for any prize that is lost or stolen.

Passes are subject to any applicable festival capacity restrictions and regulations, including COVID-19 testing and/or vaccination requirements or policy. Winner and guest must abide by all festival policies and instructions of related staff or security personnel. Sponsor and festival reserve the right to revoke full or partial prize from winner or winner’s guest who it and/or festival personnel deem may, in their sole discretion, be intoxicated, be a safety risk, is disruptive or abusive, have violated any festival policy or law, and/or may bring Sponsor into disrepute.

Actual festival dates and performance times are determined in the sole discretion of the festival organizer, and may be subject to change. The terms and conditions of the tickets awarded as part of the prize will govern in the event any event or performance is delayed, postponed, rescheduled or cancelled, or attendance is restricted or prohibited due to weather, pandemic, an Act of God, an act of terrorism, civil disturbance, work stoppage or any other reason. Sponsor will not be responsible for any event or performance delay, rescheduling, postponement or cancellation due to weather, pandemic, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other event that may cause the cancellation, delay, rescheduling or postponement of any event or performance.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is solely the responsibility of winner.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.

5. ODDS OF WINNING:

Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries received divided by the number of prizes available.

6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

NOTE: There is a maximum of one (1) instant win prize award per person or household during the entire Promotion Period. Duplicate winners by any individual or member of the same household will not be honored, processed, awarded or fulfilled, including but not limited to use of alternate, duplicate, fake or fraudulent email accounts, identities or addresses. Any entrant determined to have violated these Official Rules through the use of any automated system, duplicate accounts or determined to contain incorrect, duplicate or false/fraudulent information, in the sole discretion and determination of Sponsor or Administrator, shall automatically be disqualified.

Participants in the online Instant Win game who receive an on-screen confirmation message will be determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be determined at random. If you are a potential Instant Win prize winner, you will receive an on-screen message stating that you have won an Instant Win prize along with a unique prize claim code. (If you have not received the on-screen confirmation message, along with a unique prize claim code, then you are not an instant winner.)

Once eligibility has been verified, each instant win prize winner must accept delivery of prize in manner as specified by Sponsor (see outline above and below).

· Resale of tickets is prohibited. Prize winner must accept delivery of Festival passes in person at the Sponsor designated host hotel in Indio, CA or other location as solely determined and designated by Sponsor, and require photo ID of eligible winner to be presented in person (passes will NOT be shipped to winner in advance, and may not be transferred, received or picked up by any other individual).

Sponsor/Administrator shall require each Instant Win prize winner to complete, sign and submit, where legal, an online digital Declaration of Eligibility and Liability/Publicity Release within one (1) day of receipt, and each potential winner must provide and submit a valid government issued photo ID verifying the entrant’s name and residential address in California (which must match the information submitted with their initial online registration. NOTE: there shall be no opportunity to update or change the initial name, email, address or any other information as provided at the time of initial online registration).

No potential winner will be an official winner until all required paperwork and Photo ID has been completed and returned, and eligibility has been formally verified by Sponsor/Administrator. If any potential winner fails to comply with these Official Rules and/or to complete and submit all required documentation as requested within the designated time period, he/she will be automatically disqualified and the associated prize will not be awarded.

7. LICENSE AND RELEASE:

Participation in the Promotion and acceptance of prize constitute winner’s and guest’s (where applicable) permission for Sponsor or its agents to photograph, film, and record each winner and guest and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner and guest regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winners, and grand prize winner’s guest acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the (50) United States or District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

9. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at https://heinekenusa.com/privacy-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

11. NAME OF WINNER

To obtain the name of winners, send a self-addressed stamped envelope to: Heineken® Coachella California Sampling Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for name of winner must be postmarked by 6/14/2025 and received by 6/30/2025.

12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.