HEINEKEN® FORMULA 1 LAP 1 PROMOTION

Full Official Rules

 

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

 

THE HEINEKEN® FORMULA 1 LAP 1  PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA (D.C.) WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

 

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

 

This Promotion consists of three (3) parts: (a) a random chance instant win program (“Instant Win Program”), (b) a random chance regional prize sweepstakes drawing (“Regional Prize Sweepstakes”) and (c) a random chance grand prize sweepstakes drawing (“Grand Prize Sweepstakes”).  Collectively, the Instant Win Program and the Regional and Grand Prize Sweepstakes are referred to as the “Promotion.”

 

1.         ELIGIBILITY:

 

The Instant Win Program and Grand Prize Sweepstakes are open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.  The Regional Prize Sweepstakes is open to all legal residents of the State of Florida who are 21 years of age or older at time of entry except as set forth below.

 

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. (“Sponsor”), Million Dollar Media (“Administrator”), Formula 1®, Las Vegas Grand Prix, Inc., and each of their parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional  agencies.  All federal, state, and local regulations apply.

 

2.         START/END DATES:

 

The Instant Win portion of the Promotion begins at 12:01 a.m. Eastern Time (ET) on 3/1/2026 and ends at 11:59 p.m. ET on 5/30/2026, or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). The Regional Prize Sweepstakes begins at 12:01 a.m. ET on 3/1/2026 and ends at 11:59 p.m. ET on 4/14/2026 (“Regional Prize Sweepstakes Period”).  The Grand Prize Sweepstakes begins at 12:01 a.m. ET on 3/1/2026 and ends at 11:59 p.m. ET on 5/30/2026 (“Grand Prize Sweepstakes Period”).

 

3.         HOW TO ENTER – INTERNET ENTRY:

 

Instant Win Entry: To enter, scan the QR Code on applicable point-of-sale signage materials using your mobile device’s camera or directly visit www.Heineken.com/us/en/promos/formula1. Follow the on-screen entry instructions to participate in the Instant Win program and be entered in the Sweepstakes drawing(s), as applicable.  Normal time rates, if any, charged by Internet service provider will apply. All Instant Win entries must be submitted by 11:59 p.m. ET on 5/30/2026.

 

All eligible Instant Win entries will be entered into the Grand Prize Sweepstakes drawing. All eligible Instant Win entries from among residents of Florida that were submitted during the Regional Prize Sweepstakes Period will also be entered into the Regional Prize Sweepstakes drawing. 

 

Social Media Entry: Entrants may also enter the Regional Prize and Grand Prize Sweepstakes drawing online via Social Media during the Regional Prize Sweepstakes Period and Grand Prize Sweepstakes Period, respectively, by finding a Heineken Formula 1 Promotion Post or Sponsored Ad on Social Media {i.e. Facebook, Instagram or Twitter} or Web Banner Ad, and following the entry instructions to comment or click where indicated to complete and submit your online internet entry.  Entries submitted in this manner shall only be eligible for the Regional Prize or Grand Prize Sweepstakes drawing (as applicable) and shall not be eligible to participate in the Instant Win portion of the program or be awarded an instant win prize.

 

There is a limit of one (1) registration per person regardless of method of entry. Entrants to the Instant Win program shall receive one (1) entry into the Instant Win program and one (1) entry into the Grand Prize Sweepstakes drawing (as applicable) upon entry, and residents of Florida who enter during the Regional Prizes Sweepstakes Period will additionally be entered into the Regional Prize Sweepstakes drawing.  Entrants who enter via a Heineken Formula 1 Promotion Post or Sponsored Ad on Social Media or Web Banner Ad will receive one (1) entry into the Grand Prize Sweepstakes only, and residents of Florida who enter during the Regional Prize Sweepstakes Period will additionally be entered into the Regional Prize Sweepstakes drawing. Once registered, returning visitors can login with their registered email address to participate in the Instant Win promotion up to once per day. 

 

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion.  Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified.  Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Amstel, Carta Blanca, Dos Equis, Heineken, Indio, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

 

4.         PRIZES:

 

All Promotion prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prize is not transferable or redeemable for cash. No substitution of prize by winner is allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

·         NOTE:  There is a maximum limit of one (1) instant win prize award per person, email address or household during the entire Promotion Period, except that instant prize winners shall still be eligible for the regional prize and grand prize sweepstakes drawings (as applicable).  If eligible entries are less than the scheduled number of prizes available for any prize level or total number of prizes available for the entire Promotion, then the associated prize awards shall not be awarded.

·         Sponsor reserves the right in its sole discretion to substitute any prize award with an alternate prize award of approximate equal or greater value, based upon availability. 

 

(a)          Instant Win Prize (100): one hundred (100) instant win prizes will be available to be awarded.  Each instant win prize consists of one (1) Heineken hat.  Exact make, model, color, design and options as solely determined and designated by Sponsor.  Approximate retail value (“ARV”) of each instant win prize:  $20. Total ARV of all available instant win prize awards: $2,000.

 

All instant win prize winners must accept delivery of prize in the method as solely determined and designated by Sponsor.  Prize shall be shipped to the designated winner residential address via USPS or other Sponsor designated shipping/mail carrier, or as otherwise designated by Sponsor.  Allow approximately 8 – 12 weeks for delivery. 

 

Once shipped, prize shall be considered awarded and fulfilled, and Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery or any incorrect shipping address provided; and in the event of any delivery issues, prize award shall not be replaced or substituted with any alternate prize award or compensation.  Winner shall look only to designated shipper/carrier and not to Sponsor for any delivery issues.

 

(b)          FL Regional Prize (5) – Formula 1® Miami Race: Five (5) Regional Prizes will be awarded to eligible entrants from among residents of FL. Each Regional prize consists of:  two (2) general admission 1-day tickets to attend the Formula 1® Crypto.com Miami Grand Prix 2026 race scheduled for Sunday, 5/3/2026.  ARV of each Regional Prize: $500.

 

Resale of tickets is prohibited.   Winner’s guest must be twenty-one (21) years of age or older as of the date of arrival. All seat locations, where applicable, shall be as solely determined and designated by Sponsor, based upon availability.  Tickets are subject to any applicable event capacity restrictions and local regulations, including COVID-19 testing and/or vaccination requirements or policy. Winner and guest must abide by all event policies. Sponsor and event reserve the right to revoke full or partial prize from winner or winner’s guest who it and/or event personnel deem may, in their sole discretion, be intoxicated, be a safety risk, is disruptive or abusive, have violated any event policy or law, and/or may bring Sponsor into disrepute.

 

All expenses and travel costs incurred as a result of seeking, winning or redeeming/using prize are the sole responsibility of winner and/or guest. Any expenses or costs not expressly stated in the descriptions of the regional prize above, including, but not limited to, all required transportation, accommodations, parking fees, meals, incidentals, gratuities, service or facility charges, security fees, taxes, or other expenses, are the sole responsibility of winner and/or guest.

 

Actual event dates and times are determined in the sole discretion of the event organizer, and may be subject to change. The terms and conditions of the tickets awarded as part of the prize will govern in the event the race or any portion of the race is delayed, postponed, rescheduled or cancelled, or attendance is restricted or prohibited due to weather, pandemic, an Act of God, an act of terrorism, civil disturbance, work stoppage or any other reason. Sponsor will not be responsible for any event delay, rescheduling, postponement or cancellation due to weather, pandemic, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other event that may cause the cancellation or postponement of any event.

 

Prize winner must accept delivery of prize in the method as solely determined and designated by Sponsor (i.e. mobile ticket delivery, will call pick up at box office or other ticket delivery method).  In the event of any mobile or digital ticket delivery, winner is solely responsible for any required software application required to download, accept transfer, access or redeem mobile or digital ticket delivery.

 

(c)          Grand Prize (1) – 2026 Formula 1® Las Vegas, NV race: One (1) Grand Prize will be awarded. The grand prize shall consist of the opportunity to attend the 2026 Formula 1® Las Vegas race and includes:  round-trip coach class airfare for winner and two (2) guests (each age 21 or older) from the nearest major metro airport to winner’s residential home address (as designated by Sponsor) to Las Vegas, NV; three (3) nights hotel accommodations for three (3) people—one room, triple occupancy (scheduled for Friday, 11/20/2026 – Monday, 11/23/2026, or as otherwise designated by Sponsor) at a Sponsor-designated hotel in the Las Vegas, NV metro area; and three (3) general admission tickets to the Formula 1® Heineken® Las Vegas Grand Prix 2026 race scheduled for Saturday, 11/21/2026.  ARV of Grand Prize: $6,000.

 

Winner and guests must each execute an Affidavit of Eligibility and Publicity/Liability Release form provided by Sponsor or its appointed agent prior to issuance of tickets.  Winner’s guests must each be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip.

 

All expenses and travel costs incurred as a result of seeking, winning or redeeming/using prize are the sole responsibility of winner and/or guests. Any expenses or costs not expressly stated in the descriptions of the grand prize above, including, but not limited to, ground transportation, parking fees, hotel and airport transfers, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, airline seat assignment or baggage check fees, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. Sponsor not responsible for lost or stolen baggage.

 

Exact transportation and accommodation details, dates, times and terms to be determined at the sole discretion of Sponsor. Transportation and accommodations are subject to availability. Blackout dates and other restrictions may apply. Once travel arrangements are booked, any penalties incurred as a result of changes to travel (flight or hotel) for any reason are the sole responsibility of winner and/or guests. In the event the winner chooses to cancel the trip, or winner and/or any guest(s) choose not to travel for any reason, Sponsor shall not award any alternate prize award or compensation and shall have no liability for any related cancellation fees or additional costs incurred for re-booking the itinerary at a later date. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Hotel accommodations are subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s hotel of choice.

 

Prize winner must accept delivery of all elements of the prize award in the method as solely determined and designated by Sponsor (i.e. mobile ticket delivery, will call pick up at box office or other ticket delivery method).  In the event of any mobile or digital ticket delivery, winner is solely responsible for any required software application required to download, accept transfer, access or redeem mobile or digital ticket delivery.

 

Resale of tickets is prohibited.   All seat locations, where applicable, shall be as solely determined and designated by Sponsor, based upon availability.  Tickets are subject to any applicable event capacity restrictions and local regulations, including COVID-19 testing and/or vaccination requirements or policy. Winner and guests must abide by all travel provider and event policies and direction, including security and safety requirements. Sponsor, travel providers and event organizer reserve the right to revoke full or partial prize from winner or winner’s guest(s) who it and/or travel providers or event personnel deem may, in their sole discretion, be intoxicated, be a safety risk, is disruptive or abusive, have violated any travel provider or event organizer policy or law, and/or may bring Sponsor into disrepute.

 

Sponsor will not be responsible for any travel arrangements that are delayed, rescheduled, postponed or cancelled due to pandemic, any government restrictions, pandemic regulations or requirements, travel provider restrictions or policies, weather, Acts of God, force majeure, acts of terrorism, civil disturbances, work stoppage or any other reason or event that may cause the delay, rescheduling, postponement or cancellation of any travel arrangements.  No refund or compensation will be made in the event of the cancellation, delay, difficulty, rescheduling or postponement of any travel arrangements for any reason.

 

Actual event dates and times are determined in the sole discretion of the event organizer, and may be subject to change. The terms and conditions of the tickets awarded as part of the prize will govern in the event the race or any portion of the race is delayed, postponed, rescheduled or cancelled, or attendance is restricted or prohibited due to weather, pandemic, an Act of God, an act of terrorism, civil disturbance, work stoppage or any other reason. Sponsor will not be responsible for any event delay, rescheduling, postponement or cancellation due to weather, pandemic, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other event that may cause the cancellation or postponement of any event.

 

Additional travel restrictions, conditions, and limitations may apply including any applicable restrictions, regulations, and policies of the travel providers (including airline and hotel) and event organizer including COVID-19 vaccination and/or testing policy, and policies of departure and destination locations (including national, state, or local entry, vaccination, testing, or quarantine policies, or prohibitions on entry). Sponsor is not responsible should any part of prize award not be usable in part or in whole due to the foregoing. Prize must be taken in accordance with government guidelines and COVID-19 rules and restrictions in both the departure and arrival location.  Any required arrangements and additional costs for any COVID-19 or any other testing, vaccination or quarantine accommodations that may be required is sole responsibility of the winner and guests.  

 

Winner and guests are solely responsible for obtaining any required travel documents, including where applicable a valid passport, visas, vaccinations, COVID-19 or other testing requirements or vaccination, and travel insurance.  Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to travel, tickets or any portion of the prize award that have been issued. Any such penalties incurred are the sole responsibility of winner.

 

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of each winner. Any expense or cost not expressly stated in the description of the prizes set forth above is solely the responsibility of winner.

 

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $2,000 or more must complete and return a W-9 form and will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.

 

5.         ODDS OF WINNING:

 

(a)       Instant Win

 

Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries received divided by the number of prizes available.

 

(b)       Grand Prize Sweepstakes

 

Odds of winning the Grand Prize Sweepstakes prize are dependent on the total number of eligible entries received from all entry methods combined during the Grand Prize Sweepstakes Period.  

 

(d)          Regional Prize Sweepstakes

 

Odds of winning the Regional Prize Sweepstakes prize are dependent on the total number of eligible entries received from all entry methods combined from Florida residents during the Regional Prize Sweepstakes Period. 

 

 

6.         WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

 

There is a maximum of one (1) prize award per person or household, except that for this Promotion, any Instant Win prize winner shall still be eligible for the Grand Prize drawing. 

 

(a)       Instant Win

 

Participants in the online Instant Win game who receive an on-screen confirmation message will be determined as a potential Instant Win prize winner.  Potential Instant Win prize winners will be selected at random. If you are a potential Instant Win prize winner, you will receive an on-screen message stating that you have won an Instant Win prize along with a unique prize claim code.  (If you have not received the on-screen confirmation message, along with a unique prize claim code, then you are not an instant winner.)

 

You will then be sent a prize claim form via email with instructions on how to claim your prize.   Allow 2 – 4 weeks for processing and delivery of prize claim form.  Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules. Limit one (1) Instant Win prize per person or household.

 

Potential Instant Win prize winners will be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit required documentation within the designated time period, he/she will be automatically disqualified and the associated prize will not be awarded.  Limit one (1) Instant Win prize per person or household.

 

 (b)      Sweepstakes

 

Potential winners in the Regional Prize Sweepstakes portion of the Sweepstakes will be selected in a random drawing from among all eligible entries received from among residents of Florida, to be held on or about 4/15/2026 to select five (5) potential regional prize winners.  Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final.

 

The potential grand prize winner in the Grand Prize Sweepstakes portion of the Sweepstakes will be selected in a random drawing from among all eligible entries received, to be held on or about 6/2/2026 to select one (1) potential grand prize winner.  Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final.

 

Potential winners will be contacted by telephone and/or email. If any potential winner cannot be reached within forty-eight (48) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries, time permitting. Upon forfeiture of any prize, no compensation will be given.

 

Potential regional and grand prize winners will be required to complete, sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release and a W-9 form within three (3) days of receipt and notification that he/she is a potential winner. No potential winner will be an official winner until his/her Declaration of Eligibility and Liability/Publicity Release and W-9 form have been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner, time permitting.

 

7.         LICENSE AND RELEASE:

 

Participation in the Promotion and acceptance of prize constitute winner’s and guest’s permission for Sponsor or its agents to photograph, film, and record each winner and guest and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner and guest regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winner, and guest acknowledge and agree to release and hold harmless Sponsor, Administrator, Formula 1®, Las Vegas Grand Prix, Inc., Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to any Force Majeure, pandemics, acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.

 

8.         ADDITIONAL TERMS:

 

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

 

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

 

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

 

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

 

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

 

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

 

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

 

9.         DISPUTES AND GOVERNING LAW:

 

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

 

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

 

10.       USE OF DATA:

 

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy Policy. Please review Sponsor’s Privacy Policy at https://www.heinekenusa.com/privacy-policy. By participating in the Contest, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy Policy.

 

11.       LIST OF WINNERS:

 

To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken Formula 1 Lap 1 Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 7/31/2026 and received by 8/15/2026.

 

12.       SPONSOR: HEINEKEN USA Inc., White Plains, NY.

 

 

 

 

 


©2026 HEINEKEN® Original and HEINEKEN® Silver Lager Beer. Brewed in Holland. Imported by Heineken USA, White Plains, NY.

 

Formula 1® and Las Vegas Grand Prix, Inc., are not a sponsor of the Sweepstakes, and are in no way responsible for the administration of the Sweepstakes, the verification of winners or the fulfillment of prizing.  All inquiries regarding the Sweepstakes should be direct to Sponsor or Sweepstakes administrator, Million Dollar Media.