HEINEKEN®
HOLIDAY PROMOTION
Full
Official Rules
NO PURCHASE NECESSARY
TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE HEINEKEN® HOLIDAY
PROMOTION (“PROMOTION”) IS OPEN
ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF
COLUMBIA (D.C.) WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF
ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.
This
Promotion consists of two (2) parts: (a) a random chance instant win program
(“Instant Win Program”), and (b) a
random chance grand prize sweepstakes drawing (“Grand Prize Sweepstakes”). Collectively, the Instant Win Program and the
Grand Prize Sweepstakes Drawing are referred to as the “Promotion,” and the
Instant Win Period and Grand Prize Sweepstakes Periods as the “Promotion
Period.”
1. ELIGIBILITY:
The Promotion is open to all legal residents of
the fifty (50) United States and the District of Columbia who are 21 years of
age and older at time of entry except as set forth below.
Notwithstanding
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household members
(whether related or not) are not eligible for participation: employees,
officers, and directors of HEINEKEN USA Inc. (“Sponsor”), Million Dollar Media
(“Administrator”), and each of their parent, subsidiary, and affiliated
companies, alcoholic beverage suppliers, wholesalers, distributors, and
importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional
agencies. All federal, state, and local regulations
apply.
2. START/END
DATES:
The Instant Win portion of the Promotion begins
at 12:01 a.m. Eastern Time (ET) on 10/1/2025 and ends at 11:59 p.m. ET on 12/31/2025,
or when all Instant Win prizes have been awarded, whichever is earlier
(“Instant Win Period”). The Grand Prize Sweepstakes begins at 12:01 a.m. ET on 10/1/2025
and ends at 11:59 p.m. ET on 12/31/2025 (“Sweepstakes Period”).
3. HOW TO
ENTER – INTERNET ENTRY:
Instant
Win: To enter, scan the QR Code on applicable point-of-sale
signage materials using your mobile device’s camera or directly visit www.Heineken.com/us/en/promos/holiday. Follow the on-screen
entry instructions to participate in the Instant Win program and be entered in
the Grand Prize Sweepstakes drawing. Each entrant must also select an available
destination as their holiday travel grand prize preference prior to submitting
their entry from the available list of destinations (Los Angeles, CA; Miami, FL
or New York, NY). Normal time rates, if
any, charged by Internet service provider will apply. All Internet entries must
be submitted by 11:59 p.m. ET on 12/31/2025.
Grand Prize: All Instant Win entries will also be
entered into the Grand Prize Sweepstakes drawing.
Entrants may also enter the Grand Prize
Sweepstakes drawing online via Social Media by finding
a Heineken Holiday Promotion Post or Sponsored Ad on Social
Media {i.e. Facebook, Instagram or Twitter} or Web Banner Ad, and
following the entry instructions to comment or click where indicated to
complete and submit your online internet entry.
Entries submitted in this manner shall only be eligible for the Grand
Prize Sweepstakes drawing and shall not be eligible to participate in the
Instant Win portion of the program or be awarded an instant win prize.
Each entrant who received a direct invite from Heineken via email
to register, may share their valid email address (that has been previously
registered with Heineken) with any eligible individuals (i.e. friends or
family) to invite them to enter, and to submit their valid ‘referral email
address’ at the time of online entry in the ‘friend’s email’ box as provided on
the website. Eligible entrants who share
their valid registered referral email address, shall receive one (1) bonus
entry in the grand prize drawing for each eligible invited individual who
completes the online registration and submits their referral email when
registering. Note: the entrant who
shares their registered referral email address must be registered and submit
their own online entry in order to receive any
available bonus entries.
After completing an online entry, eligible entrants will be
provided with the option to share the website link via a personal URL (PURL)
with any eligible individual 21 years of age or older. Entrants shall receive one (1) bonus entry in
the grand prize drawing for each eligible entry received via their shared PURL.
Note: Sponsor shall be entitled to reject any entry upon the
determination by Sponsor, in its sole discretion, that referrals were solicited
via spam, mass emailing or messaging, or any similar means, or were solicited
from individuals with whom the entrant does not have a personal entrant.
There is
a limit of one (1) registration per person regardless of method of entry,
except as noted above regarding bonus entries. Entrants to the Instant Win program shall receive one (1) entry into
the Instant Win program and one (1) entry into the Grand Prize Sweepstakes
drawing upon registration. Entrants who
enter via a Heineken Holiday Promotion Post or Sponsored Ad on Social Media or Web Banner Ad will receive one (1) entry
into the Grand Prize Sweepstakes only. Once registered, returning visitors can
login with their registered email address to participate in the Instant Win
promotion up to once per day.
By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of Sponsor
and its appointed agents, which will be final and binding in all matters
relating to the Promotion. Any entry
submitted on behalf of another individual or using another individual’s
information, providing any incorrect, inaccurate, fake or false information
during registration, or attempting to submit more than the allowable number of
entries by using alternate names, emails, addresses, or other method shall result in all such entries being
disqualified. Please note that there
is a limit of one (1) prize per individual, household, street address, and/or
email address during any six (6) month period across all HEINEKEN USA Inc.
promotions, regardless of brand (Amstel, Carta Blanca, Dos Equis, Heineken, Indio,
Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).
4. PRIZES:
All Promotion prize details are at Sponsor’s sole
discretion. Any prize depiction is for illustrative purposes only and shall not
be relied upon. No part of any prize includes any alcoholic beverages. Prize is not transferable or redeemable for cash. No
substitution of prize by winner is allowed, but Sponsor reserves the right to
substitute a prize of equal or greater value at its sole discretion.
·
NOTE: There is a maximum limit of one
(1) instant win prize award per person, email address or household during the
entire Promotion Period, except that instant prize winners shall still be
eligible for the grand prize sweepstakes drawing. If eligible entries are less than the scheduled
number of prizes available for any prize level or total number of prizes
available for the entire Promotion, then the associated prize awards shall not
be awarded.
·
Sponsor
reserves the right in its sole discretion to substitute any prize award with an
alternate prize award of approximate equal or greater value, based upon
availability.
(a)
Instant Win Prize (50):
fifty
(50) instant win prizes will be available to be awarded. Each instant win
prize consists of one (1) Heineken suitcase.
Exact make, model, color, design and options as solely determined and designated
by Sponsor. Approximate retail value
(“ARV”) of each instant win prize: $75.
Total ARV of all available instant win prize awards: $3,750.
All instant win prize winners must accept
delivery of prize in the method as solely determined and designated by
Sponsor. Prize shall be shipped to the
designated winner residential address via USPS or other Sponsor designated
shipping/mail carrier, or as otherwise designated by Sponsor. Allow approximately 8 – 12 weeks for
delivery.
Once shipped, prize shall be considered awarded
and fulfilled, and Sponsor shall not be responsible for any lost, late,
undelivered, misdirected, damaged or stolen delivery or any incorrect shipping
address provided; and in the event of any delivery issues, prize award shall
not be replaced or substituted with any alternate prize award or
compensation. Winner
shall look only to designated shipper/carrier and not to Sponsor for any delivery issues.
(b)
Grand Prize (1): One (1) grand prize
will be awarded. The grand prize consists of: a trip for four (4) (winner and three (3)
guests each age 21+) to the winner’s choice of Sponsor designated
destinations of either Los Angeles, CA; Miami, FL; or New York, NY.
Grand prize trip includes: round trip coach class airfare for four (4)
people from the Sponsor designated airport servicing winner’s residential home
area to the Sponsor designated airport servicing the designated destination
metro area (LAX, MIA or JFK/LGA), hotel accommodations for four (4) people—two
rooms, double occupancy—for three (3) nights at the Sponsor designated hotel in
the designated destination metro area; one (1) $500 gift card from the sponsor
designated gift card provider towards travel stipend, and one $250 Uber.com
e-gift card towards ground transfers.
Travel dates as solely determined and
designated by Sponsor, based upon availability.
All travel must be completed by 12/15/2026. Gift cards subject
to the issuing gift card provider policy terms and conditions. Maximum ARV of grand prize: $6,950.
Exact transportation and accommodation details,
dates, times, and terms to be determined at the sole discretion of Sponsor.
Travel and accommodations are subject to availability.
Travel may not be taken over holidays. Blackout dates and other restrictions
may apply. All travel must be completed
by date determined by Sponsor (no later than 12/15/2026), at its sole
discretion, or prize will be forfeited.
Once travel is booked, any penalties incurred as a result of changes to flights or hotel accommodations for any reason are the sole responsibility of
winner. In the event the winner chooses to cancel
their trip, or winner or any guest chooses not to travel for any reason, Sponsor
shall not award any alternate prize award or compensation and shall have no
liability for any related cancellation fees or additional costs incurred for re-booking
the itinerary at a later date. Travel is subject to
the terms and conditions set forth in these Official Rules and those set forth
by Sponsor’s airline carrier of choice as detailed in the passenger ticket
contract. Hotel accommodations are subject to the
terms and conditions set forth in these Official Rules and those set forth by
Sponsor’s hotel of choice.
All travel arrangements are subject to
availability, and any applicable restrictions, regulations, and policies of the
travel providers (including airline and hotel) including COVID-19
vaccination and/or testing policy, and policies of departure and destination
locations (including national, state, or local entry, vaccination, testing, or
quarantine policies, or prohibitions on entry). Sponsor is not responsible
should any part of prize award not be usable in part or in whole due to the
foregoing. Prize must be taken in accordance with
government guidelines and COVID-19 rules and restrictions in
both the departure and arrival location.
Any required arrangements and additional costs for any COVID-19 testing,
vaccination or quarantine accommodations that may be required is sole
responsibility of the winner and guests.
Winner and guests must abide
by all travel provider policies and direction, including security and safety
requirements. Sponsor reserves the right
to revoke full or partial prize from winner or winner’s guest(s) who it and/or
travel provider personnel deem may, in their sole discretion, be intoxicated,
be a safety risk, is disruptive or abusive, have violated any policy or law,
and/or may bring Sponsor into disrepute.
All expenses and travel costs incurred as a result of seeking or winning a prize are the sole
responsibility of winner. Any expenses or costs not expressly stated in the
description of the prize above, including, but not limited to, ground
transportation, parking fees, meals, incidentals, gratuities, passenger tariffs
or duties, surcharges, airport fees, service or facility charges, airline seat
assignment or baggage check fees, personal charges at lodging, security fees,
taxes, or other expenses, are the sole responsibility of winner. Winner’s guests must each be twenty-one (21) years of age or
older as of the date of departure and must travel on the same itinerary and at
the same time as winner. Travel must be round-trip. Winner and guest are solely responsible for obtaining any
required travel documents, including where applicable a valid passport, visas,
vaccinations, COVID-19 or other testing requirements and travel insurance. Winner and guest must each execute an Affidavit of
Eligibility and Publicity Release form provided by Sponsor
or its appointed agent prior to issuance of tickets.
Travel restrictions, conditions, and limitations may apply. Sponsor will not
replace any lost, mutilated, or stolen tickets, travel vouchers, or
certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets or any portion of the
prize award that have been issued. Any such penalties
incurred are the sole responsibility of winner.
Sponsor will
not be responsible for any travel arrangements that are delayed, rescheduled,
postponed or cancelled due to pandemic, any government restrictions, pandemic
regulations or requirements, travel provider restrictions or policies, weather,
Acts of God, force majeure, acts of terrorism, civil disturbances, work
stoppage or any other reason or event that may cause the delay, rescheduling,
postponement or cancellation of any travel arrangements. No refund or compensation will be made in the
event of the cancellation, delay, rescheduling or postponement of any travel
arrangements.
All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize. Winners of prizes with a value of $600 or more must
complete and return a W-9 form and will be issued an IRS Form 1099-MISC early
in the year following the year in which prize was
awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The
amount of any tax liability will vary depending on winner’s
tax bracket.
5. ODDS OF WINNING:
(a) Instant Win
Odds of
winning an Instant Win prize are dependent on the number of eligible Instant Win
entries received divided by the number of prizes available.
(c) Sweepstakes
Odds of
winning the grand prize in the Sweepstakes drawing are dependent on the total
number of eligible entries received from all entry methods combined.
6. WINNER SELECTION, NOTIFICATION, AND
VERIFICATION:
There is a maximum of one (1) prize award per
person or household, except that for this Promotion, any instant prize winner
shall still be eligible for the grand prize drawing.
(a) Instant Win
Participants in the
online Instant Win game who receive an on-screen confirmation message will be
determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be
selected at random. If you are a potential Instant Win prize winner, you will
receive an on-screen message stating that you have won an Instant Win prize
along with a unique prize claim code. (If
you have not received the on-screen confirmation message, along with a unique
prize claim code, then you are not an instant winner.)
You will
then be sent a prize claim form via email with instructions on how to claim
your prize. Allow 2 – 4 weeks for
processing and delivery of prize claim form.
Please note that you are not officially a winner until your eligibility
has been verified and you have fully complied with these Official Rules. Limit
one (1) Instant Win prize per person or household.
Potential Instant Win prize winners will be
required to sign and return, where legal, a Declaration of Eligibility and
Liability/Publicity Release within three (3) days of notification that he/she
is a potential winner. No potential winner will be an official winner until any
required paperwork has been returned and eligibility
has been formally verified by Sponsor. If any potential winner fails to comply
with these Official Rules and/or to submit required documentation within the
designated time period, he/she will be automatically disqualified and the associated prize will not be awarded. Limit one (1) Instant Win prize per person
or household.
(b) Sweepstakes
The potential grand prize winner in the Grand Prize Sweepstakes portion
of the Sweepstakes will be selected in a random drawing from among all
eligible entries received, to be held on or about 1/5/2026 to select one (1)
potential grand prize winner. Drawing will be conducted by Sponsor or its appointed agent,
and all decisions are final.
Potential winner will
be contacted by telephone and/or email. If the potential winner cannot be
reached within forty-eight (48) hours of first notification attempt, if any
prize or prize notification is returned as undeliverable, if the potential
winner rejects his/her prize, or in the event of noncompliance with these
Official Rules, such prize will be forfeited and an
alternate winner will be selected from among all remaining eligible entries.
Upon forfeiture of any prize, no compensation will be given.
Potential grand prize winner will be required to
complete, sign and return, where legal, a Declaration of Eligibility and Liability/Publicity
Release and a W-9 form within three (3) days of receipt and notification that
he/she is a potential winner. No potential winner will be an official winner
until his/her Declaration of Eligibility and Liability/Publicity Release and
W-9 form have been returned and eligibility has been formally verified by
Sponsor. If the potential winner fails to comply with these Official Rules
and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and
the prize may be awarded to an alternate winner, time permitting.
7. LICENSE AND RELEASE:
Participation
in the Promotion and acceptance of prize constitute winner’s and guest’s
permission for Sponsor or its agents to photograph, film, and record each
winner and guest and to use his/her name, address (city and state), likeness,
photograph, voice, biographical information, and/or any statements made by each
winner and guest regarding the Promotion or Sponsor for purposes of trade,
publicity, or promotion without notice or additional compensation, except where
prohibited by law. By participating and/or accepting a prize, entrants, winner,
and guest acknowledge and agree to release and hold harmless Sponsor, Sponsor’s
advertising and promotional agencies, and their respective parent companies,
subsidiaries, affiliates, partners, representatives, agents, successors,
assigns, employees, officers, and directors (“Released Parties”) from any and
all liability for loss, harm, damage, injury, cost, or expense whatsoever,
including, without limitation, property damage, personal injury, and/or death
that may occur in connection with, preparation for, travel to, or participation
in the Promotion, or participation in, possession, acceptance, and/or use or
misuse of any prize or participation in any Promotion-related activity,
including, but not limited to, any claims based on publicity rights, defamation
or invasion of privacy, and merchandise delivery. Sponsor shall not be
responsible for any cancellations, delays, diversions, substitutions, or
omissions whatsoever by any other persons providing any services to winner,
including any results thereof, such as changes in services or location
necessitated by same. Sponsor is not responsible if any part of a Promotion
prize cannot be awarded due to any Force Majeure, pandemics, acts of God, acts
of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be
liable for any loss or damage to personal belongings. Entrants who do not
comply with these Official Rules or who attempt to interfere with this Promotion
in any way shall be disqualified. There is no purchase required to participate
in the Promotion or to win any prize in the Promotion. A purchase does not
increase odds of winning.
8. ADDITIONAL TERMS:
Sponsor
reserves the right to alter, suspend, or terminate the Promotion at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Promotion becomes or is likely to become compromised in any way. In the event
the Promotion is terminated prematurely, all eligible entries received prior to
the Promotion termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery of a prize will require a street
address located within the (50) United States or the District of Columbia. Sponsor
is not responsible for late, incomplete, invalid, unintelligible, misdirected,
technically corrupted, or garbled entries, which will be disqualified, or for
problems of any kind, whether mechanical, human, or electronic. Only fully
completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor.
In case of a dispute as to the identity of any Internet
entrant, an entry made by Internet will be deemed made by the authorized
account holder of the email address submitted at the time of entry. The
“authorized account holder” is deemed the natural person who is assigned to an
email address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted email address. A potential winner may be requested
to provide Sponsor with proof that the potential winner is the authorized
account holder of the email address associated with the winning entry.
If for any reason the Promotion is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the Promotion,
Sponsor reserves the right, in its sole discretion, to disqualify any
individual who tampers with the entry process and to cancel, terminate, modify,
or suspend the Promotion. Sponsor assumes no responsibility for any error,
omission, interruption, telephone or other communications malfunctions,
deletion, defect, delay in operation or transmission, communications line
failure, or theft or destruction of, unauthorized access to, or alteration of
entries. Sponsor is not responsible for any problems or technical malfunctions
of any telephone networks or lines, computer online systems, servers, or
providers, computer equipment, software, failure of any email or entry to be
received by Sponsor on account of technical problems or traffic congestion on
the Internet or at any website, any combination thereof, or otherwise,
including any injury or damage to entrant’s or any other person’s computer
related to, or resulting from, participation or downloading of any materials in
the Promotion.
Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Promotion based upon any such error without
liability. If by reason of a printing, computer, or other error
more prizes are awarded in a prize category than the number set forth in these
Official Rules, all persons purportedly making valid
claims will be included in a random drawing to award the advertised number of
prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Promotion materials and the terms and conditions of
the Official Rules, the Official Rules shall prevail, govern and control.
Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.
Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Promotion may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest
extent permitted by law.
IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND,
INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION,
OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY
WEBSITES ASSOCIATED WITH THE PROMOTION.
9. DISPUTES AND GOVERNING
LAW:
The parties
waive all rights to trial in any action or proceeding instituted
in connection with these Official Rules, including, without limitation, the Promotion.
Any controversy or claim arising out of, or relating to, these Official Rules
and/or the Promotion shall be settled by binding arbitration in accordance with
the commercial arbitration rules of the American Arbitration Association. Any
such controversy or claim shall be arbitrated on an individual basis and shall
not be consolidated in any arbitration with any claim or controversy of any
other party. The arbitration shall be conducted in New York City, New York.
THESE OFFICIAL
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Promotion, the parties irrevocably submit and consent
to the exclusive jurisdiction and venue of the state and federal courts located
in or closest to New York City, New York. The parties agree not to raise the
defense of forum non conveniens.
10. USE OF DATA:
Sponsor will
be collecting personal data about entrants online, in accordance with its
Privacy Policy. Please review Sponsor’s Privacy Policy at https://www.heinekenusa.com/privacy-policy. By participating in the Contest, entrant
hereby agrees to Sponsor’s collection and usage of his/her personal information
and acknowledges that he/she has read and accepted Sponsor’s Privacy Policy.
11. LIST OF WINNERS:
To obtain a list of winners, send a
self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken
Holiday Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list
of winners must be postmarked by 2/28/2026 and received by 3/15/2026.
12. SPONSOR: HEINEKEN USA Inc.,
White Plains, NY.
©2025 HEINEKEN® Original
and HEINEKEN® Silver Lager Beer. Brewed in Holland. Imported by Heineken USA, White Plains, NY.