DOS EQUIS® MOST INTERESTING COLLAB PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE DOS EQUIS MOST INTERESTING COLLAB PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

This Promotion consists of two (2) parts: (a) a random chance instant win program (“Instant Win Program”) and (b) a random chance sweepstakes (“Sweepstakes”). Collectively, the Instant Win Program, and the Sweepstakes are referred to as the “Promotion,” and the Instant Win Period and the Sweepstakes Periods as the “Promotion Period.”

1. ELIGIBILITY:

The Promotion is open to all legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older at time of entry except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of Million Dollar Media (“Administrator”), HEINEKEN USA Inc. dba Cervezas Mexicanas (“Sponsor”), Fuerza Regida and its members, associated agents, representatives and promoters (“Band Entities”), and each of their parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.

2. START/END DATES:

The Instant Win portion of the Promotion begins at 12:01 a.m. Eastern Time (ET) on 6/15/2026 and ends at 11:59 p.m. ET on 9/30/2026 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). The Sweepstakes portion of the Promotion begins at 12:01 a.m. Eastern Time (ET) on 6/15/2026 and ends at 11:59 p.m. ET on 9/30/2026.

3. HOW TO ENTER – Three Ways: There are three (3) methods of entry and associated prize pools for each entry method (as outlined below). Each of the three (3) entry methods are detailed below.

a) Internet Entry (Instant Win): To enter, scan the QR Code on applicable point-of-sale signage using your mobile phone’s camera or directly visit https://DosEquis.com/mostinterestingcollab. Follow the on-screen entry instructions to enter and participate in the Instant Win promotion. Normal time rates, if any, charged by Internet service provider will apply. All entries must be submitted by 11:59 p.m. ET on 9/30/2026.

b) Social Media (Sweepstakes): you may also enter the Sweepstakes drawings online by finding a Dos Equis Most Interesting Collab Sponsored Ad or Post on Social Media from @DosEquis {i.e. Facebook, Instagram or X}, and following the entry instructions to click or comment as instructed to complete and submit your entry. (For Sponsored Ads, click as indicated to share your information and submit your entry. For Social Media posts, comment on the post as instructed to submit your entry.) Entries submitted in this manner shall only be eligible for the Social Media Sweepstakes drawings (see below) and shall not be eligible to participate in the Instant Win Program or be awarded an instant win prize. This Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Instagram or X.

c) Social Media Photo Submission (Sweepstakes): you may also enter the Sweepstakes drawing by posting a photo on Facebook, Instagram or X using the hashtags #MostInterestingCollab #Contest and tagging @DosEquis. Each photo submission must be unique and show you are a fan of Dos Equis and Fuerza Regida, along with including any optional comments. NOTE: there is no purchase or inclusion of Dos Equis product required to be included in the photo. To enter the Sweepstakes through this method, you must be an active holder of a non-private Facebook, Instagram or X account (holders of private accounts may not enter using this method). If you do not have the Instagram or X application, you may download it through the application store on your mobile device. The Facebook, Instagram and X application are free, and Facebook’s, Instagram’s or X’s Terms of Use apply. Entries submitted in this manner shall only be eligible for the Social Media Photo Submission Sweepstakes drawing (see below) and shall not be eligible to participate in the Instant Win Program or be awarded an instant win prize.

There is a limit of one (1) internet entry instant win registration per person. Once registered, returning visitors can login with their registered email address to participate in the Instant Win promotion up to once per day.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified. Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Amstel, Carta Blanca, Dos Equis, Heineken, Indio, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

4. PHOTOGRAPH SUBMISSION GUIDELINES:

All entry information and photographs shall be collectively referred to herein as the “Submissions” or each as a “Submission.” By entering, each entrant warrants and represents the following with respect to his/her Submission: that each submitted photograph (a) was taken by entrant and is his/her original work; (b) does not incorporate or include anything that would require the consent of any third party, including persons who have not provided their written consent (which shall be provided to Sponsor upon request thereof) to be photographed and the photograph to be used as permitted herein, or no third-party (non-HEINEKEN USA Inc.) trademarks; (c) does not violate any copyright, trademark, publicity right, privacy right, or any other right of any third party; and (d) does not violate these Official Rules, including the usage guidelines found herein.

Furthermore, by submitting an entry, entrant grants to Sponsor the right to display or otherwise use the photograph. Winning entries will grant Sponsor an irrevocable, nonexclusive, perpetual, worldwide, royalty-free license and right to use, display, reproduce, publish, distribute, make derivative works of, and otherwise commercially and noncommercially exploit the winning photographs as a condition of being selected a winner.

Each entry must comply with the following requirements:

· Photographs cannot have been submitted previously in this Promotion or a promotion of any kind.

· Photographs must be created by entrant, and by entering them in the Promotion, entrant warrants and represents that he/she is the sole author of each submitted photograph. Entrant further represents and warrants that he/she has secured permission from each and every other person in the photograph to post his/her image on the Internet. If a submitted photograph was taken by someone other than entrant, entrant must obtain a written transfer of ownership from the photographer transferring all photograph rights to entrant and must provide a copy of the written transfer agreement to Sponsor upon request, or the entry may not be considered. If, at any point, a dispute as to ownership of a photograph arises or a right of publicity issue is raised, the entry may not be considered, in Sponsor’s sole discretion.

All photographs will be evaluated by Sponsor to determine whether all individuals reasonably appear to be over the age of twenty-one (21) and whether the photographic content is in compliance with these Official Rules and The Beer Institute’s Advertising and Marketing Code. The Beer Institute’s Advertising and Marketing Code can be found at www.beerinstitute.org.

Photographs deemed by Sponsor, at its sole discretion, to fall into any of the following categories will be automatically disqualified:

· Photographs that reflect irresponsible or excessive consumption.

· Photographs deemed to be disparaging of Sponsor, its brands, partners, or anyone else.

· Photographs containing any use of profanity, obscenity, nudity, racism, or sexual content.

· Photographs promoting images and/or the use of drugs (legal or illegal), tobacco, or firearms or other weapons.

· Photographs promoting any activity that may appear to be unsafe and/or dangerous.

· Photographs that Sponsor deems to be contrary to The Beer Institute’s Advertising and Marketing Code.

Photographs may not contain any of the following, or they will be automatically disqualified:

· Material that promotes bigotry, racism, hatred, harm, or violence against any group or individual or that promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

· Material advertising or promoting any brand or product of any kind other than Sponsor’s and the Dos Equis product images and partners.

· Content which may be deemed to infringe on the trademark, logo, or trade dress (such as distinctive packaging or phraseology) rights of any third party.

· Copyrighted material owned by any entity other than Sponsor (including photographs and other works of art or images).

· Material embodying the names, likenesses, or other indicia identifying any person other than Sponsor and the Dos Equis product images, including, without limitation, celebrities and/or other public or private individuals, living or dead.

· Material containing any personal identification, such as names, street addresses, or email addresses other than those of Sponsor.

· Material identifying any retail licensee, whether selling for consumption on or off the licensed premises.

· Material promoting any particular political party, agenda, or message.

· Material communicating any messages or images inconsistent with the positive image and/or goodwill Sponsor wishes to project.

5. PRIZES:

All Promotion prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prize is not transferable or redeemable for cash. No substitution of prize by winner is allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

· NOTE: There is a maximum limit of one (1) prize award per person, email address or household during the entire Promotion Period. If eligible entries are less than the scheduled number of prizes available for any prize level or total number of prizes available for the entire Promotion, then the associated prize awards shall not be awarded.

· Sponsor reserves the right in its sole discretion to substitute any merchandise item with an alternate merchandise item of approximate equal or greater value, based upon availability.

Instant Win Prize #1 (190): A total of one hundred and ninety (190) Instant Win prize #1 will be available to be randomly awarded during the Promotion Period. Each Instant Win prize #1 consists of: one Dos Equis Fuerza Regida t-shirt. Size based upon availability and as solely determined and designated by Sponsor. Approximate Retail Value (“ARV”) of each instant win prize #1: $15. Total ARV of all available Instant Win prize #1: $2,850.

Instant Win Prize #2 (65): A total of sixty-five (65) Instant Win prize #2 will be available to be randomly awarded during the Promotion Period. Each Instant Win prize #2 consists of: one Dos Equis Fuerza Regida Cowboy Hat. Size based upon availability and as solely determined and designated by Sponsor. Approximate Retail Value (“ARV”) of each instant win prize #2: $25. Total ARV of all available Instant Win prize #2: $1,625.

Instant Win Prize #3 (75): A total of seventy-five (75) Instant Win prize #3 will be available to be randomly awarded during the Promotion Period. Each Instant Win prize #3 consists of: one Dos Equis Fuerza Regida bandana. Approximate Retail Value (“ARV”) of each instant win prize #3: $3. Total ARV of all available Instant Win prize #3: $225.

Instant Win Prize #4 (5): A total of five (5) Instant Win prize #4 will be available to be randomly awarded during the Promotion Period. Each Instant Win prize #4 consists of: one Dos Equis Fuerza Regida belt buckle. Approximate Retail Value (“ARV”) of each instant win prize #4: $50. Total ARV of all available Instant Win prize #4: $250.

Sweepstakes Drawing Prizes (100): A total of one hundred (100) Sweepstakes Drawing prizes will be available to be randomly awarded during the Promotion Period. Each Sweepstakes Drawing prize consists of: one (1) Sponsor designated Dos Equis Fuerza Regida merchandise item, as solely determined and designated by Sponsor or Administrator at time of prize award. Available Dos Equis Fuerza Regida Sweepstakes Drawing merchandise prizes shall include:

· Twenty-five (25) Dos Equis Fuerza Regida t-shirts (ARV: $15 ea)

· Twenty-five (25) Dos Equis Fuerza Regida Cowboy Hats (ARV: $25 ea)

· Twenty-five (25) Dos Equis Fuerza Regida Bandanas (ARV: $3 ea)

· Twenty-five (25) Dos Equis Fuerza Regida Belt Buckles (ARV: $50 ea)

Total ARV of all available Sweepstakes prize awards: $2,000.

All prize winners must accept delivery of prize in the method as solely determined and designated by Sponsor. Prize shall be shipped to the designated winner residential address as provided at the time of initial online registration or at time of winner notification (for Social Media entrants) via USPS or other Sponsor designated shipping/mail carrier, or as otherwise designated by Sponsor. Note: winner may NOT change shipping address as provided at time of initial online registration. Allow approximately 8 – 12 weeks for delivery.

Once shipped, prize shall be considered awarded and fulfilled, and Sponsor shall not be responsible for any lost, late, undelivered, misdirected, damaged or stolen delivery or any incorrect shipping address provided; and in the event of any delivery issues, prize award shall not be replaced or substituted with any alternate prize award or compensation. Winner shall look only to designated shipper/carrier and not to Sponsor for any delivery issues.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.

6. ODDS OF WINNING:

(a) Instant Win

Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries received divided by the number of prizes available.

(b) Sweepstakes Prizes

Odds of winning a prize in the Sweepstakes drawings are dependent on the total number of eligible entries received as of the date and time of each drawing as outlined below.

7. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

(a) Instant Win

Participants in the online Instant Win game who receive an on-screen confirmation message will be determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be selected at random. If you are a potential Instant Win prize winner, you will receive an on-screen message stating that you have won an Instant Win prize along with a unique prize claim code. (If you have not received the on-screen confirmation message, along with a unique prize claim code, then you are not an instant winner.)

You will then be sent a prize claim form via email with instructions on how to claim your prize. Allow 2 – 4 weeks for processing and delivery of prize claim form. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules. Limit one (1) Instant Win prize per person or household.

(b) Sweepstakes

Social Media Sponsored Ad or Post Sweepstakes Winners: Eighty (80) potential winners in the Sweepstakes portion of the Promotion will be selected in a series of random drawings from among all eligible entries received (via social media comments or sponsored ad entries). Four (4) drawings will be scheduled to be held, approximately one per month on or about 7/1/2026, 8/1/2026, 9/1/2026 and 10/2/2026, following each Dos Equis Social Media Post and Sponsored Ad display during the Promotion Period to select twenty (20) potential winners per drawing date. Note: Sponsor reserves the right to conduct additional prize drawings following any additional Social Media Posts in excess of four (4) during the Promotion Period, in its sole discretion.

Social Media Photo Submission Sweepstakes Winners: Twenty (20) potential winners in the Social Media Photo Submission Sweepstakes portion of the Promotion will be selected in a random drawing on or about 10/2/2026 from among all eligible entries (photo submissions) received via Social Media post on Instagram or X using the hashtags #MostInterestingCollab #Contest.

Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by Direct Message to their Social Media account used to submit their Comment. If any potential winner does not respond as instructed, cannot be reached and spoken with directly by phone and/or email within forty-eight (48) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if the potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given.

All potential winners will be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within two (2) days of notification that he/she is a potential winner. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If the potential winner fails to comply with these Official Rules and/or to submit any required paperwork within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.

8. LICENSE AND RELEASE:

Participation in the Promotion and acceptance of prize constitute winner’s permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, Facebook, Instagram and X and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.

9. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a residential street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

10. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

11. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy Policy. Please review Sponsor’s Privacy Policy at https://www.heinekenusa.com/privacy-policy. By participating in the Contest, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy Policy.

12. LIST OF WINNERS:

To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, Dos Equis Most Interesting Collab Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 11/30/2026 and received by 12/15/2026.

13. SPONSOR: Cervezas Mexicanas, White Plains, NY.

Fuerza Regida, its band members, promoter, agents and representatives, collectively the (“Band Entities”), are not a sponsor of the Promotion, and are in no way responsible for the administration of the Promotion, the verification of winners or the fulfillment of prizing. All inquiries regarding the Promotion should be direct to Sponsor or Promotion administrator, Million Dollar Media.

Enjoy XX Responsibly