HEINEKEN®
NASHVILLE SC PROMOTION
Full
Official Rules
NO PURCHASE NECESSARY
TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE HEINEKEN NASHVILLE SC PROMOTION (“PROMOTION”) IS OPEN ONLY TO
LEGAL RESIDENTS OF THE UNITED STATES WHO ARE TWENTY-ONE (21) YEARS OF AGE OR
OLDER AS OF DATE OF ENTRY AND RESIDE IN THE STATES OF AL, GA, TN AND VA. PROMOTION
IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.
This
Promotion consists of two (2) parts: (a) a random chance instant win program
(“Instant Win Program”) and (b) a random chance sweepstakes
(“Sweepstakes”). Collectively, the
Instant Win Program, and the Sweepstakes are referred to as the “Promotion,”
and the Instant Win Period, and the Sweepstakes Periods as the “Promotion
Period.”
1. ELIGIBILITY:
The Instant Win Program and Sweepstakes are
open to all legal residents of the United States who reside in the states of AL,
GA, TN and VA, and who are 21 years of age and older at time of entry except as
set forth below.
Notwithstanding
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household members
(whether related or not) are not eligible for participation: employees,
officers, and directors of Major League Soccer, L.L.C. (“MLS”), Soccer United
Marketing, LLC (“SUM”), the (“MLS Entities”), Heineken USA (“Sponsor”), Million
Dollar Media (“Administrator”), and each of their parent, subsidiary, and
affiliated companies, alcoholic beverage suppliers, wholesalers, distributors,
and importers, alcoholic beverage retailers, and Sponsor’s advertising and
promotional agencies. All federal, state, and local regulations apply.
2. START/END
DATES:
The Instant Win Program begins at 12:01 a.m. Eastern
Time (ET) on 2/15/2026 and ends at 11:59 p.m. ET on 4/30/2026 or when all
Instant Win prizes have been awarded, whichever is earlier (“Instant Win
Period”). The Sweepstakes begins at 12:01 a.m. ET on 2/1/2026 and ends at 11:59
p.m. ET on 4/30/2026 (“Sweepstakes Period”).
Entries must be received by 4/30/2026 to be included in the Sweepstakes
drawing (see below).
3. HOW TO ENTER
– Internet Entry:
To enter, scan the QR Code on applicable point-of-sale signage using
your mobile phone’s camera or directly visit www.Heineken.com/us/en/promos/nashvillesc. Follow the on-screen entry instructions to participate in
the Instant Win promotion and be entered in the Sweepstakes drawing. Normal
time rates, if any, charged by Internet service provider will apply. All
Internet entries must be submitted by 11:59 p.m. ET on 4/30/2026.
There is
a limit of one (1) registration per person regardless of method of entry. Once registered, returning visitors can login with their registered email
address to participate in the Instant Win promotion up to once per day.
By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of Sponsor
and its appointed agents, which will be final and binding in all matters
relating to the Promotion. Any entry
submitted on behalf of another individual or using another individual’s
information, providing any incorrect, inaccurate, fake or false information
during registration, or attempting to submit more than the allowable number of
entries by using alternate names, emails, addresses, or other method shall result in all such entries being
disqualified. Please note that there
is a limit of one (1) prize per individual, household, street address, and/or
email address during any six (6) month period across all HEINEKEN USA Inc.
promotions, regardless of brand (Amstel, Carta Blanca, Dos Equis, Heineken, Indio,
Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).
4. PRIZES:
All Promotion prize details are at Sponsor’s sole
discretion. The actual make and model of prizes
included will be determined by Sponsor in its sole discretion. Prizes to be awarded “as is” and any and all warranties and/or guarantees (if any) shall be
subject to the prize manufacturer’s terms; therefore, winners agree to look
solely to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if
any. Any prize depiction is for illustrative purposes only and shall not be
relied upon. No part of any prize includes any alcoholic beverages. Prizes
are not transferable or redeemable for cash. No substitutions of prizes by
winners are allowed, but Sponsor reserves the right to substitute a prize of
equal or greater value at its sole discretion.
·
NOTE: There is a maximum of one (1) prize
award per person or household during the entire Promotion Period, except
that instant prize winners shall still be eligible for the sweepstakes
drawing. If eligible entries are
less than the scheduled number of prizes available for any prize level or total
number of prizes available for the entire Promotion, then the associated prize
awards shall not be awarded.
·
Sponsor
reserves the right in its sole discretion to substitute any merchandise item
with an alternate merchandise item of approximate equal or greater value, based
upon availability.
(a)
Instant Win Prize (9): nine (9) Instant Win
prizes will be randomly awarded during the Promotion Period. Each Instant Win
prize consists of: one (1) Heineken Kanga Cooler Bag. Make, model, color, design, and options as solely
determined and designated by Sponsor. Sponsor
reserves the right to substitute alternate merchandise item
of approximate equal or greater value, based upon availability, in its sole
discretion. Approximate retail value (“ARV”)
of each instant win prize award: $50.
Total ARV of all available instant win prize awards: $450.
Instant win prize
winners must accept delivery of prize in the method as solely determined and
designated by Sponsor. Prize shall be
shipped to the designated winner residential address via Sponsor designated
shipping/mail carrier, or as otherwise designated by Sponsor. Allow approximately 8 – 12 weeks for
delivery. Once shipped, prize shall
be considered awarded and fulfilled, and Sponsor shall not be responsible for
any lost, late, undelivered, misdirected, damaged or stolen delivery or any
incorrect shipping address provided; and in the event of any delivery issues,
prize award shall not be replaced or substituted with any alternate prize award
or compensation. Winner shall look only to designated shipper/carrier and not to
Sponsor for any delivery issues.
(b)
First prize Sweepstakes Prize (1): one (1) first prize
will be awarded in the Sweepstakes drawing. The first prize consists of: four (4)
general admission tickets to the Sponsor designated regular season Nashville SC
home game (game date scheduled for 8/22/2026, 8/29/2026 or as otherwise
designated by Sponsor).
(c)
Grand Prize Sweepstakes
Prize (1):
one (1) grand prize will be awarded in the Sweepstakes drawing. The grand prize
consists of a VIP Experience at a Sponsor designated Nashville SC soccer match
including: four (4) loge box tickets to
the Sponsor designated Nashville SC regular season home game (game date
scheduled for 8/22/2026, 8/29/2026 or as otherwise designated by Sponsor); four
(4) pre-game sideline passes; one (1) parking pass for the designated match
date; hotel accommodations for two (2) people—one room, quad occupancy—for two (2)
nights in the Nashville, TN metro area; and one (1) $100 Gift Card from the
Sponsor designated gift card provider towards food and non-alcoholic beverages
at the match. Gift card
subject to the terms and conditions of the issuing gift card provider
policy. ARV of grand prize:
$950.
Sponsor reserves the right to substitute an
alternate game date in its sole discretion, based upon availability. Seat locations and game date subject to
change, and as solely determined and designated by Sponsor.
Any other expenses or costs associated with
game attendance not expressly stated in the description of the prize above,
including, but not limited to, transportation, accommodations, parking fees,
meals, incidentals, or other expenses, are the sole responsibility of winner.
Resale of tickets is prohibited. Winner’s guests must be twenty-one (21) years
of age or older. Prize winner must accept delivery of prize in the method as solely
determined and designated by Sponsor (i.e. mobile ticket delivery, will call
pick up at box office or other ticket delivery method). In the event of any mobile or digital
ticket delivery, winner is solely responsible for any required software
application required to download, access, accept transfer, access or redeem mobile
or digital ticket delivery.
All tickets
shall be subject to applicable capacity restrictions and local government
and/or venue regulations, including COVID-19 vaccination and/or testing
requirements or policy. Each ticket subject to the
terms and conditions and policy and procedures, including rules of conduct, of
the venue and team. Winner and guests agree to comply with all applicable stadium and team regulations
in connection with the prize. Sponsor,
venue and team reserve the right to revoke full or partial prize and/or to remove or deny entry to
winner and/or his/her guest(s) who Sponsor and/or venue or team personnel deem
may, in their sole discretion, be intoxicated, be a safety risk, have violated
any event or venue policy or law, may bring Sponsor into disrepute, and/or who engage in a non-sportsmanlike or
disruptive manner, or with intent to annoy, abuse, threaten, or harass any
other person at any game.
Game date and
time are determined in the sole discretion of the league and/or the team, as
applicable, and may be subject to change. The terms and conditions of each
ticket awarded as a prize will govern in the event the game is rescheduled,
postponed, not played, cancelled or attendance is restricted or prohibited for
any reason including due to force majeure, weather, pandemic, local, state or
federal government regulation, an Act of God, an act of terrorism, civil
disturbance, work stoppage or any other reason. Sponsor will not be responsible
for any game date delay, rescheduling, postponement or cancellation, and no
prize substitution or compensation shall be provided by Sponsor in any such
event.
All expenses and travel costs incurred as
a result of seeking, winning, and/or making use of a prize are the sole
responsibility of winner.
All federal, state, and local taxes, fees, and surcharges on
any prize are the sole responsibility of winner of the prize.
5. ODDS OF WINNING:
(a) Instant Win
Odds of
winning an Instant Win prize are dependent on the number of eligible Instant Win
entries received divided by the number of prizes available.
(c) Sweepstakes
Odds of
winning the first prize or grand prize in the Sweepstakes drawing are dependent
on the total number of eligible entries received.
6. WINNER SELECTION, NOTIFICATION, AND
VERIFICATION:
(a) Instant Win
Participants
in the online Instant Win game who receive an on-screen confirmation message
will be determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be
selected at random. If you are a potential Instant Win prize winner, you will
receive an on-screen message stating that you have won an Instant Win prize
along with a unique prize claim code. (If
you have not received the on-screen confirmation message, along with a unique
prize claim code, then you are not an instant winner.)
You will
then be sent a prize claim form via email with instructions on how to claim
your prize. Allow 2 – 4 weeks for
processing and delivery of prize claim form.
Please note that you are not officially a winner until your eligibility
has been verified and you have fully complied with these Official Rules. Limit
one (1) Instant Win prize per person or household.
Potential
Instant Win prize winners will be required to sign and return, where legal, a
Declaration of Eligibility and Liability/Publicity Release within three (3) days
of notification that he/she is a potential winner. No potential winner will be
an official winner until any required paperwork has been returned and
eligibility has been formally verified by Sponsor. If any potential winner
fails to comply with these Official Rules and/or to submit required
documentation within the designated time period, he/she
will be automatically disqualified and the prize may
be awarded to an alternate winner.
(b) Sweepstakes
Potential first
prize and grand prize winner in
the Sweepstakes portion of the Promotion will be selected in a random
drawing from among all eligible entries received, to be held on or about 5/1/2026,
to select a total of one (1) potential first prize winner and one (1) potential
grand prize winner.
Drawing
will be conducted by Sponsor or its appointed agent, and all decisions are
final. Potential winners will be contacted by telephone and/or email. If any
potential prize winner cannot be reached within forty-eight (48) hours of first
notification attempt, if any prize or prize notification is returned as
undeliverable, if the potential winner rejects his/her prize, or in the event
of noncompliance with these Official Rules, such prize will be forfeited and an
alternate winner will be selected from among all remaining eligible entries.
Upon forfeiture of any prize, no compensation will be given.
Each
potential prize winner will be required to sign and return, where legal, an
Affidavit of Eligibility and Liability/Publicity Release within three (3) days
of receipt and notification that he/she is a potential winner. No potential
winner will be an official winner until his/her Affidavit of Eligibility and
Liability/Publicity Release or Declaration of Eligibility and
Liability/Publicity Release has been returned and
eligibility has been formally verified by Sponsor. If the potential winner
fails to comply with these Official Rules and/or to submit the required
documentation within the designated time period,
he/she will be automatically disqualified and the
prize may be awarded to an alternate winner.
7. LICENSE AND RELEASE:
This Promotion is in no way sponsored, endorsed,
administered by, or associated with the MLS Entities their parent companies,
subsidiaries, or affiliates. Participation in the Promotion and acceptance of
prize constitute winner’s and guest’s (where applicable) permission for Sponsor,
MLS Entities, or their agents to photograph, film, and record each winner and
guest and to use his/her name, address (city and state), likeness, photograph,
voice, biographical information, and/or any statements made by winner and guest
regarding the Promotion or Sponsor for purposes of trade, publicity, or
promotion without notice or additional compensation, except where prohibited by
law. By participating and/or accepting a prize, entrants, winners, and guests
acknowledge and agree to release and hold harmless Sponsor, the MLS Entities,
and each of their respective parent companies, subsidiaries, affiliates,
partners, representatives, agents, successors, assigns, employees, officers,
and directors and their advertising, promotion, and fulfillment agencies,
(collectively, “Released Parties”) from any and all liability for loss, harm,
damage, injury, cost, or expense whatsoever, including, without limitation,
property damage, personal injury, and/or death that may occur in connection
with, preparation for, travel to, or participation in the Promotion, or
participation in, possession, acceptance, and/or use or misuse of any prize or
participation in any Promotion-related activity, including, but not limited to,
any claims based on publicity rights, defamation or invasion of privacy, and
merchandise delivery. Released Parties shall not be responsible for any
cancellations, delays, diversions, substitutions, or omissions whatsoever by
any transportation companies, sporting organization, and/or any other persons
providing any services to winner, including any results thereof, such as
changes in services or location necessitated by same. Released Parties are not
responsible if any part of a Promotion prize cannot be awarded due to acts of
God, acts of war, natural disasters, weather, or acts of terrorism or the
cancellation or postponement of any MLS game, event or exhibition. Released
Parties shall not be liable for any loss or damage to personal belongings.
Entrants who do not comply with these Official Rules or who attempt to
interfere with this Promotion in any way shall be disqualified. There is no
purchase required to participate in the Promotion or to win any prize in the Promotion.
A purchase does not increase odds of winning.
8. ADDITIONAL TERMS:
Sponsor
reserves the right to alter, suspend, or terminate the Promotion at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Promotion becomes or is likely to become compromised in any way. In the event
the Promotion is terminated prematurely, all eligible entries received prior to
the Promotion termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery
of a prize will require a residential street address located within the States
of AL, GA,
TN or VA. Sponsor is not
responsible for late, incomplete, invalid, unintelligible, misdirected,
technically corrupted, or garbled entries, which will be disqualified, or for
problems of any kind, whether mechanical, human, or electronic. Only fully
completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor.
In case of a dispute as to the identity of any Internet
entrant, an entry made by Internet will be deemed made by the authorized
account holder of the email address submitted at the time of entry. The
“authorized account holder” is deemed the natural person who is assigned to an
email address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted email address. A potential winner may be requested
to provide Sponsor with proof that the potential winner is the authorized
account holder of the email address associated with the winning entry.
If for any reason the Promotion is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the
Promotion, Sponsor reserves the right, in its sole discretion, to disqualify
any individual who tampers with the entry process and to cancel, terminate,
modify, or suspend the Promotion. Sponsor assumes no responsibility for any
error, omission, interruption, telephone or other communications malfunctions,
deletion, defect, delay in operation or transmission, communications line
failure, or theft or destruction of, unauthorized access to, or alteration of
entries. Sponsor is not responsible for any problems or technical malfunctions
of any telephone networks or lines, computer online systems, servers, or
providers, computer equipment, software, failure of any email or entry to be
received by Sponsor on account of technical problems or traffic congestion on
the Internet or at any website, any combination thereof, or otherwise,
including any injury or damage to entrant’s or any other person’s computer
related to, or resulting from, participation or downloading of any materials in
the Promotion.
Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Promotion based upon any such error without
liability. If by reason of a printing, computer, or other error
more prizes are awarded in a prize category than the number set forth in these
Official Rules, all persons purportedly making valid
claims will be included in a random drawing to award the advertised number of
prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Promotion materials and the terms and conditions of
the Official Rules, the Official Rules shall prevail, govern and control.
Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.
Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Promotion may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest
extent permitted by law.
IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR
THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL
DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
9. DISPUTES AND GOVERNING
LAW:
The parties
waive all rights to trial in any action or proceeding instituted
in connection with these Official Rules, including, without limitation, the
Promotion. Any controversy or claim arising out of, or relating to, these
Official Rules and/or the Promotion shall be settled by binding arbitration in
accordance with the commercial arbitration rules of the American Arbitration
Association. Any such controversy or claim shall be arbitrated on an individual
basis and shall not be consolidated in any arbitration with any claim or
controversy of any other party. The arbitration shall be conducted in New York
City, New York.
THESE OFFICIAL
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Promotion, the parties irrevocably submit and consent
to the exclusive jurisdiction and venue of the state and federal courts located
in or closest to New York City, New York. The parties agree not to raise the
defense of forum non conveniens.
10. USE OF DATA:
Sponsor will
be collecting personal data about entrants online, in accordance with its
Privacy Policy. Please review Sponsor’s Privacy Policy at https://www.heinekenusa.com/privacy-policy. By participating in the Contest, entrant hereby agrees to Sponsor’s
collection and usage of his/her personal information and acknowledges that
he/she has read and accepted Sponsor’s Privacy Policy.
11. LIST OF WINNERS:
To obtain a list of winners, send a
self-addressed, stamped envelope, with sufficient postage, to Winners List, Heineken
Nashville SC Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a
list of winners must be postmarked by 6/30/2026 and received by 7/15/2026.
12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.
Major League
Soccer, L.L.C. (“MLS”), Soccer United Marketing, LLC (“SUM”), the (“MLS
Entities”), are not a sponsor of the Promotion, and are in no way
responsible for the administration of the Promotion, the verification of
winners or the fulfillment of prizing.
All inquiries regarding the Promotion should be direct
to Sponsor or Promotion administrator, Million Dollar
Media.
©2026 HEINEKEN® Original
and HEINEKEN® Silver Lager Beer. Brewed in Holland. Imported by Heineken USA, White Plains, NY.