US OPEN HEINEKEN® NYC SAMPLING PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE US OPEN HEINEKEN NYC SAMPLING PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY AND RESIDE IN THE STATE OF NEW YORK. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Promotion is open to all legal residents of the United States residing in the State of New York who are twenty-one (21) years of age and older at time of entry, except as set forth below.

Notwithstanding the foregoing, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of HEINEKEN USA Inc. (“Sponsor”), and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, Sponsor’s advertising and promotional agencies, and employees, officers, and directors of the United States Tennis Association Incorporated (“USTA”), USTA National Tennis Center Incorporated and their respective family of companies, subsidiaries, and affiliated companies. All federal, state, and local regulations apply.

2. START/END DATES:

The Promotion begins at 12:01 a.m. Eastern Time (ET) on 8/1/2026 and ends at 11:59 p.m. ET on 8/31/2026 or when all Instant Win prizes have been awarded, whichever is earlier (“Promotion Period”).

3. HOW TO ENTER – Internet Entry: To enter, join any participating US Open Heineken NYC sampling event in the New York City metro area during the Promotion Period to obtain a US Open Heineken NYC scratch card game piece (no purchase necessary) from a Heineken ambassador, while supplies last. Scratch card game piece availability is limited (approximately 50 game pieces will be available to be distributed per sampling event). After obtaining a game piece, gently remove the scratch off surface on your game piece to reveal the unique PIN Code, then scan the QR Code on the game piece using your mobile device’s camera or directly visit www.Heineken.com/us/en/promos/usopennyc. Follow the on-screen entry instructions to register, redeem your unique PIN Code online and determine if you are an instant winner (see prize description below). Normal time rates, if any, charged by Internet service provider will apply. All Internet entries and PIN Code redemptions must be submitted by 11:59 p.m. ET on 8/31/2026.

There is a limit of one (1) online registration per person per PIN Code. Each valid unique PIN Code may be redeemed a maximum of one time. Sponsor is not responsible for lost or damaged game pieces or PIN Codes or any PIN Code not redeemed in the manner required by the Official Rules. Any game piece that is defective, or contains any printing, typographical, or mechanical error or human or programming errors in production is void. Contestants in possession of a defective game piece may only receive a replacement game piece in exchange for the defective card. Any act or omission that changes the odds or scheduled number of prize awards will render the game piece or PIN Code void. No more than the scheduled number of prize awards will be awarded for any reason, including human or programming errors, or errors in the production or distribution of game pieces.

By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. Any entry submitted on behalf of another individual or using another individual’s information, providing any incorrect, inaccurate, fake or false information during registration, or attempting to submit more than the allowable number of entries by using alternate names, emails, addresses, or other method shall result in all such entries being disqualified. Please note that there is a limit of one (1) prize per individual, household, street address, and/or email address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Amstel, Carta Blanca, Dos Equis, Heineken, Indio, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger).

4. PRIZES:

All Promotion prize details are at Sponsor’s sole discretion. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prize is not transferable or redeemable for cash. No substitution of prize by winner is allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

· NOTE: There is a maximum limit of one (1) prize award per person, email address or household during the entire Promotion Period.

· If eligible entries are less than the scheduled number of prizes available, then the associated prize awards shall not be awarded.

Instant Win Prize (64): Sixty-four (64) instant win prizes will be available to be awarded. Each instant win prize consists of: two (2) tickets to attend one (1) Sponsor designated US Open day session match on either 9/2/2026 or 9/3/2026 at Arthur Ashe Stadium in Flushing, NY. Match date and session will be determined solely by Sponsor or Administrator, based upon availability. ARV of each instant win prize award: $300.

Any expenses or costs not expressly stated in the description of the prize above, including, but not limited to, ground transportation, accommodations, parking fees, meals, incidentals, gratuities, service or facility charges, security fees, taxes, or other expenses, are the sole responsibility of winner.

Resale of tickets is prohibited. Prize winners must accept delivery of prize in the method as solely determined and designated by Sponsor (i.e. mobile ticket delivery or other ticket delivery method). In the event of any mobile or digital ticket delivery, winner is solely responsible for any required software application required to download, accept transfer, access or redeem mobile or digital ticket delivery. Once transferred or delivered, prize shall be considered delivered to winner and Sponsor shall have no responsibility for any delivery that is delayed, damaged, lost, misdelivered, not received or stolen.

Seat locations shall be as solely determined and designated by Sponsor, based upon availability. Each ticket is subject to all ticket terms and conditions, as well as all venue and US Open procedures, policies, protocols and mitigation measures, including, without limitation, security and guest conduct, health and safety and applicable bag and prohibited items policies, of the hosting venue, the United States Tennis Association Incorporated, and the USTA National Tennis Center Incorporated. Winner and guest must comply with and abide by all such terms, conditions, procedures, policies, protocols and mitigation measures in connection with the prize, and follow the instructions of any event staff or security. Without limitation of the foregoing, Sponsor, USTA and the venue reserve the right to revoke tickets and/or to remove or deny entry to winner and/or his/her guest if they engage in a non-sportsmanlike or disruptive manner, act with intent to annoy, abuse, threaten, or harass any other person at any match or event are deemed to be intoxicated, present a safety or security risk, have violated any venue or event policy or law, and/or may bring Sponsor or USTA into disrepute.

US Open schedule of play, as well as session dates, number of matches and starting times (and the opening of the venue gates) are determined in the sole discretion of USTA and/or the venue, as applicable, and may be subject to change, and no such change shall entitle winner to a refund, prize substitution or any other remedy if winner cannot attend the US Open or any session thereof for any reason. The terms and conditions of the tickets awarded as a prize will govern in the event a match is rescheduled, postponed, delayed, cancelled or attendance is restricted or prohibited for any reason, including due to force majeure, weather, pandemic, an Act of God, an act of terrorism, civil disturbance, work stoppage, government regulation or any other reason. Sponsor will not be responsible for any match delay, rescheduling, postponement or cancellation, and no prize substitution shall be provided by Sponsor in any such event.

All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is solely the responsibility of winner.

All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.

5. ODDS OF WINNING:

Odds of winning an Instant Win prize are 1:50, based upon the number of available game pieces and PIN Codes divided by the number of available instant win prizes.

6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

Limit one (1) Instant Win prize per person or household.

Participants who redeem an eligible winning PIN Code and receive an on-screen confirmation message will be determined as a potential Instant Win prize winner. Potential Instant Win prize winners will be selected at random. If you are a potential Instant Win prize winner, you will receive an on-screen message stating that you have won an Instant Win prize along with a unique prize claim code. (If you have not received the on-screen confirmation message, along with a unique prize claim code, then you are not an instant winner.)

You will then be sent a prize claim form via email with instructions on how to claim your prize. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules.

Potential Instant Win prize winners will be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within one (1) day of receipt. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner. Sponsor is not responsible for email delivery of prize acceptance documents for any reason including but not limited to emails delivered into junk/spam folders, blocked email delivery, failure by potential winner to check emails including junk/spam folders, deletion of email by winner. Winner is solely responsible for email service provider settings to accept email delivery and to check junk/spam folders.

7. LICENSE AND RELEASE:

Participation in the Promotion and acceptance of prize constitute winner’s permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, the United States Tennis Association Incorporated, the USTA National Tennis Center Incorporated, the City of New York, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a residential street address located in the State of New York. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry.

If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

9. DISPUTES AND GOVERNING LAW:

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will be collecting personal data about entrants online, in accordance with its Privacy Policy. Please review Sponsor’s Privacy Policy at https://www.heinekenusa.com/privacy-policy. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy Policy.

11. LIST OF WINNERS:

To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Winners List, US Open Heineken NYC Sampling Promotion, P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 10/31/2026 and received by 11/15/2026.

12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.

United States Tennis Association Incorporated is not a sponsor of the Promotion, and is in no way responsible for the administration of the Promotion, the verification of winners or the fulfillment of prizing. All inquiries regarding the Promotion should be directed to Sponsor and not to United States Tennis Association Incorporated.